Microsoft Releases Second 'Laptop Hunters' Commercial
Microsoft has released a second commercial in their new "Laptop Hunters" ad campaign targeting Mac prices. In the new commercial, "Giampaolo" is given a budget of $1500 with which to find to a laptop with his desired features of portability, battery life, and power. After browsing several PC's, Giampaolo takes a look at Apple's notebook offerings, but ultimately decides against them.
In the first commercial in the campaign, "Lauren" purchased a $699 17" HP laptop, noting that Apple does not offer a laptop of that size within her price limit of $1000.
This is so sexy, but Macs to me are about aesthetics more than they are the computing power. I don't want to pay for the brand. I want to pay for the computer.
Giampaolo eventually settles on an HP HDX 16t, closing the commercial with the comment "I'm a PC because I'm really picky."In the first commercial in the campaign, "Lauren" purchased a $699 17" HP laptop, noting that Apple does not offer a laptop of that size within her price limit of $1000.
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37 months ago
Microsoft have posted the second commercial from the 'Laptop Hunters' series onto their website. Yes, it includes a dig at Macs. But see yourselves:
The ad on Microsoft.com
The ad on Microsoft.com
37 months ago
Cue another 3,200 post thread... :D
Hmm. It requires Silverlight to view. Not going to happen. Do you have another link?
Hmm. It requires Silverlight to view. Not going to happen. Do you have another link?
37 months ago
Cue another 3,200 post thread... :D
I bet this one can do better ...
Is there a link that doesn't require silverlight?
37 months ago
Inb4 endless BAWWW...
In all seriousness, I think these adverts are a bit pathetic, Microsoft has no need to target Apple, they already have the #1 spot for marketshare, is 3% really worth a large marketing campaign? Saying that the responces some people were giving over the first advert, seriously... Some people need to remember that Apple is a company, nothing more. If Apple was really bothered by these adverts, they'd release cheaper machines.
I did like the line "I don't buy my laptops for the brand", really? Does anyone have that mentality? Before I built my PC from parts I had preconceptions about what brands I didn't want to buy, and what ones I did, based on reliability.
In all seriousness, I think these adverts are a bit pathetic, Microsoft has no need to target Apple, they already have the #1 spot for marketshare, is 3% really worth a large marketing campaign? Saying that the responces some people were giving over the first advert, seriously... Some people need to remember that Apple is a company, nothing more. If Apple was really bothered by these adverts, they'd release cheaper machines.
I did like the line "I don't buy my laptops for the brand", really? Does anyone have that mentality? Before I built my PC from parts I had preconceptions about what brands I didn't want to buy, and what ones I did, based on reliability.
37 months ago
Inb4 endless BAWWW...
In all seriousness, I think these adverts are a bit pathetic, Microsoft has no need to target Apple, they already have the #1 spot for marketshare, is 3% really worth a large marketing campaign?
My biggest qualm with these ads is...
MICROSOFT DOESN'T MAKE HARDWARE.
If the PC manufacturers wanted to compare prices, they would. The software people in Redmond need to be concerned about what they actually do for a living.
Or perhaps they've simply given up on Vista, are acknowledging that they can't even come up with a campaign to have it even compare to OS X, and are forced to resort to sell OEMs computers FOR them... even though they INCLUDE Vista.
37 months ago
i think these ads have some merit
not gonna lie, i envy the hardware selection with windows immensly
not gonna lie, i envy the hardware selection with windows immensly
37 months ago
MICROSOFT DOESN'T MAKE HARDWARE.
Looking at both these ads, they only ever consider HPs ... strikes me as kinda odd.
37 months ago
Looking at both these ads, they only ever consider HPs ... strikes me as kinda odd.
maybe MS gets a cut from HP advertising HP in their ads lol
37 months ago
maybe MS gets a cut from HP advertising HP in their ads lol
Maybe, but watching them both you'll see that it really is an Apple vs. HP hardware ad. The only other computers they ever show the actors touching are HPs.
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