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Reaction to Apple's Withdrawal from Macworld, Apple Expo Paris Cancelled

Apple's decision to withdraw from Macworld entirely has been generating a massive amount of feedback, both in our forums and the industry in general. Aside from the immediate impact, many are concerned that the withdrawal represents the end of the Macworld conference in general. Indeed, Apple's withdrawal from Apple Expo Paris has resulted in the cancellation of that show going forward.

Veterans of the Macworld show such as MacOSXHints' Rob Griffiths see it as the end of an era, and feel it represents a loss for the community:

The most-affected group, I think, will be the Mac fans who made the annual trek to the Expo. Speaking as one of those folks -- yes, it's my job to go, but I still have a blast going -- I'll definitely miss the keynote, the One More Things, the cool new products (not just from Apple but the other vendors as well), and that great psychological kick I get from seeing the show every year. But those aren't the things I'll miss the most.

Instead, what I'll really miss is the once-a-year chance to meet with people who I would otherwise never get to meet in the flesh.

Macworld.com's Jason Snell believes the expo could continue and be better off without Apple:

Macworld Expo is the premier showcase for third-party companies who develop products for Apples markets. And yet every year, those same companies schlep out to San Francisco to announce their next big products--and find their announcements completely washed away by whatever Steve Jobs announced on Tuesday morning. Completely washed away. Every company I've met in advance of Expo, I've implored to announce their product before Jobs gets on stage, because after that announcement everything else gets lost.


Analyst response has been mixed with some who believe that this means there will be no major announcements at Macworld, while others feel it is just a natural transition.

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41 months ago
expos are so costly to companies its almost holding onto tradition for tradition's sake. while they are nice place to announce products it also puts pressure on them to top last year and everyone else. i dont see how that is a good thing personally.

i see things like WWDC as a better sort of conference, with lessons and more workshops that are helpful to the community. but who knows what will happen with WWDC in the future as well.
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41 months ago
Maybe it's to keep stuff under wraps better. If there are no regular scheduled shows to make announcements, the rumors and stuff will not be so accurate. Now we will just get hints that an event is coming.
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41 months ago
I see this as Apple wanting more control over their message in their own events. Not only that, but it tends to get in the news more, and they can do these events in multiple cities if needed.

Besides, it costs a lot of time and money to prepare for trade shows such as MWSF. Scaling back and pulling things more in-house probably isn't that much of a surprise as a lot of companies are doing that these days.

It seems like at Macworld there was always a push from Apple to release products (or at least have them ready to announce) by early January. Perhaps now people can focus on when products are truly ready.

And also, it's hard to top the iPhone MWSF from a couple years ago. That one literally changed my life because I'm a huge iPhone supporter/user.

It sucks we won't have that awesome post-Christmas gift of watching a Stevenote, but there will be more to come, rest-assured. Hasn't Apple surprised us before?
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41 months ago
Companies may find it expensive, but to consumers, having a place to go every year to meet and network with other Mac fans will be a big blow.
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41 months ago
horrible to cancel all of the conventions. it left people something to look forward to. having been to a few, i find that apple would cancel such an occasion, even if expensive at such a place as Moscone in San Francisco, something that sends the wrong message.

well, what can i say except that Apple gets more and more profitable, and as it does so, it acts more like a company that doesn't care about its customers or companies it does business with.
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41 months ago

Maybe it's to keep stuff under wraps better. If there are no regular scheduled shows to make announcements, the rumors and stuff will not be so accurate. Now we will just get hints that an event is coming.


Maybe.
Although an unconventional even doesn't seem to help.
We new about the September and October events way before the invites were sent out.
And people have been saying Apple's not putting much work into keeping leaks out.
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41 months ago
Well, it's all a big waste of money anyway. Just do it all online - much cheaper.
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41 months ago
online is a good idea, but the "real" thing in presence is something no online event can beat :(
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41 months ago
I agree...
It's odd, but they probably have something up their sleeve.

BTW: their timing to announce this "bombs" is well thought. Xmas and everybody is (should be) in a good mood, so the news won't come down so heavily.
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41 months ago
I find this whole situation very strange... I think there is something that Apple isn't tell us.

Jason Snell, however, makes a very good point.
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