Apple COO Tim Cook as Possible Steve Jobs Replacement?
Fortune provides a detailed profile of Apple's COO Tim Cook and asks an ongoing question: Could this be Steve Jobs' eventual successor? Speculation about who might replace Steve Jobs has remained a hot topic ever since his scare with pancreatic cancer four years ago. Cook is certainly high on the list as he was chosen by Jobs to take over day to day operations at Apple while Jobs was out for surgery in 2004. Steve Jobs has since made a made a full recovery with recent reports indicating that there has been no recurrence.
Fortune describes Cook as a workaholic who has been essentially running Apple for years. Meanwhile, Cook's demeanor is described as demanding and unemotional. He is credited for helping Apple become the "cash-generating machine" that it is today:
Critics of the possibility, however, point out that Cook does not share Jobs' vision:
Fortune describes Cook as a workaholic who has been essentially running Apple for years. Meanwhile, Cook's demeanor is described as demanding and unemotional. He is credited for helping Apple become the "cash-generating machine" that it is today:
There are two basic ways to get great profit margins: Charge high prices or reduce costs. Apple does both. The marketing and design drive consumers wild with desire and make them willing to pay a premium; Cook's operational savvy keeps costs under control.
Cook is one of the highest paid executives at Apple and is said to be involved in more aspects of Apple's operation than any other executive.Critics of the possibility, however, point out that Cook does not share Jobs' vision:
"They need a brilliant product guy, and Tim is not that guy. He is an ops guy - at a company where ops is outsourced."
But others suggests that Cook might simply need to surround himself with those who complement his weaknesses "just as Steve has Tim around to make up for his".Top Rated Comments
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43 months ago
It seems as if a tension between a 'cash-generating machine' and 'vision' has been a long-term Apple problem/strategy. Let's hope whoever follows Jobs can keep people around to maintain both.
43 months ago
Sure Tim Cook would be a great leader of Apple, but to call him a Steve Jobs replacement is impossible. Apple will continue to move forward after Steve as stepped down, but we all know that things will never be the same.
As a shareholder I am glad to see that Apple is moving on and looking down the road to replace the one thing that has made Apple, Apple for the last two decades. However, as a 'mac addict' I dread the day when Steve steps down.
Basicly this move is good for business but will deffinetly hurt Apple's popular image.
Long live Apple and Steve Jobs.
:apple:
As a shareholder I am glad to see that Apple is moving on and looking down the road to replace the one thing that has made Apple, Apple for the last two decades. However, as a 'mac addict' I dread the day when Steve steps down.
Basicly this move is good for business but will deffinetly hurt Apple's popular image.
Long live Apple and Steve Jobs.
:apple:
43 months ago
Could be good for Apple, however he lacks the charismatic draw that Jobs, and even Schiller provide during his keynote addresses. If he does take over Apple eventually, I doubt that people will swarm to see presentations / addresses like they do now.
43 months ago
Is it possible that Tim Cook is the reason that long time Mac users are considering Apple to be declining in catering to their oldest customer base?
43 months ago
Oh Great a Bean counter in charge! If this happens the only motto will be profit, profit, profit!
Nothing against a company making a decent profit. Good for them. BUT, if that's their only concern and not making products that satisfy consumer demand, then this will not bode well over the course of time.
You know, things like no matte display, removal of fire wire, no update for the mini in a longgggg time, cheap displays like in the mac book (viewing angle), etc..... etc....
Time will tell. :confused::apple:
Nothing against a company making a decent profit. Good for them. BUT, if that's their only concern and not making products that satisfy consumer demand, then this will not bode well over the course of time.
You know, things like no matte display, removal of fire wire, no update for the mini in a longgggg time, cheap displays like in the mac book (viewing angle), etc..... etc....
Time will tell. :confused::apple:
43 months ago
I thought it was interesting to see Ive take centre stage at the beginning of the Macbook video. I know video was about design and that's probably why, but then again maybe they are gradually putting Ive into the limelight.
Ive was very passionate and definitely has the "vision". Him and Tim Cook might be a good duo.
Ive was very passionate and definitely has the "vision". Him and Tim Cook might be a good duo.
43 months ago
Oh Great a Bean counter in charge! If this happens the only motto will be profit, profit, profit!
- - -
You know, things like no matte display, removal of fire wire, no update for the mini in a longgggg time, cheap displays like in the mac book (viewing angle), etc..... etc....
So a "bean counter" would be a bad CEO...and as examples you list a bunch of things that have occured while Jobs is in charge.
So your point is that things have already gone to heck? Well, if that's the case then why are we worried about who the next guy will be?
43 months ago
I don't like that anyone loves number guys as they're viewed as the kill-joys, and probably aren't the best person to be the face of a company that is very popular because of its image.
43 months ago
Someone has to count the beans.
Without a steady hand on the finances, there will be no innovation, no vision and, shock... no Apple.
In the current climate the last thing you want to do is be profligate. Apple like all companies will be belt-tightening right now, and who better to tighten everyones belts than an accountant.
Stu
Without a steady hand on the finances, there will be no innovation, no vision and, shock... no Apple.
In the current climate the last thing you want to do is be profligate. Apple like all companies will be belt-tightening right now, and who better to tighten everyones belts than an accountant.
Stu
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