Gartner has published a preliminary report on U.S. and worldwide PC shipments for the third quarter of 2008. The report pegs Apple's share of quarterly U.S. PC shipments at 9.5%, up from 7.7% in the third quarter of 2007. Apple's U.S. shipments increased 29.4% year-over-year, far outpacing the total industry shipment growth of 4.6%.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q08
Apple traditionally demonstrates particularly solid performance in the back-to-school third quarter due to their strong presence in the education market. While this typically results in a drop in market share for the fourth quarter of each calendar year, Apple's overall trend is clearly positive.
Apple's U.S. Market Share Trend: 1Q06-3Q08 (Gartner)
Despite continued strong performance in the U.S. market, Apple has yet to crack the top five vendors for worldwide shipments. Toshiba continues to hold the fifth spot with a 4.6% market share in a worldwide PC market that experienced 15% growth in shipments year-over-year.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
Which iPhones Support Every iOS 27 Feature?
This year's major iPhone software update isn't all about AI, though,...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
