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September Apple Event Rumor: 'iTunes Unlimited', iPhone iDisk Access?

Update: This is believed to be fake.

A number of Apple rumor sites, including MacRumors, have received an anonymous tip purporting to describe details of a "Late September Apple Event". The source describes MobileMe upgrades that will allow the iPhone and iPod touch to access a user's iDisk storage, as well as the introduction of "iTunes Unlimited", a yearly subscription model for digital music.

MobileMe, iPhone, iPod Touch
-Enable disk use
-When enabled for disk use, iDisk folder accessible
-iDisk app
-Viewable formats can be opened, other formats grayed out
-Button to sync with MobileMe
-Photo syncing support via MobileMe
-October launch

iTunes Unlimited
-256 Kbps music; highest quality digital music subscription service ever
-50% of U.S. store available for iTunes Unlimited at launch, U.S.-only launch
-Available through iTunes or retail box a la MobileMe, funds applied through iTunes gift cards cannot be used towards subscription purchase
-$129.99 stand-alone or $179.99 with MobileMe, current MobileMe subscribers can add iTunes Unlimited for $99.99
-One-year subscription period
-Current a la carte options unchanged
-When signed in to subscription account, Buy is Get
-Download and Play throughout iTunes Unlimited Subscription or Buy and Keep
-Buy and Keep option available for downloaded subscription songs, purchased version replaces subscription version
- Late October launch with iTunes 7.8

Despite previous comments from Eddy Cue and Steve Jobs expressing some opposition to subscription-based models for digital music, the concept of an "iTunes Unlimited" service has persisted for a number of years due to the popularity of the business model with other music services. Of recent note, CNNMoney.com reported on such rumors in April 2007, and they were revived once again in March 2008 by the Financial Times, which reported that Apple was offering music labels only $20 per device for unlimited access to the iTunes catalog.

Readers should note that anonymous submissions made to multiple rumor sites are generally false, but we are publishing it due to long-standing popularity of the "iTunes Unlimited" rumor and the fact that several other rumors sites have reported on this, making it a significant topic of discussion in the rumor community.

Top Rated Comments

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45 months ago
Uh for $11 a month I'm all in. Sounds sweet.
Rating: 0 Positives / 0 Negatives
45 months ago
Wow, this sounds really good!!! Can't wait for the service!
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45 months ago
Forget all that all I want is what was promised for Mobile Me
(from the apple site)
"Coming soon: Email large files.
Soon a new feature in iDisk will make it simple to share files too big for email. iDisk will automatically send a message with a simple link. The recipient will just click the link to download the file."
Rating: 0 Positives / 0 Negatives
45 months ago
I'm in with the iTunes Unlimited...

As soon as i can afford it. :mad:

Why can't they do monthly?????
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45 months ago
iTunes Unlimited would be sweet! But I will be surprised if this rumor turns out to be true.
Rating: 0 Positives / 0 Negatives
45 months ago
How about some movies. Make it 15 or 17 a month for music and movies and that would beat up netflix and blockbuster.
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45 months ago
If the rumor has been through the mill for a few years I would look with extreme skepticism.
Rating: 0 Positives / 0 Negatives
45 months ago

How about some movies. Make it 15 or 17 a month for music and movies and that would beat up netflix and blockbuster.


Agreed! Lets get movies in there too!
Rating: 0 Positives / 0 Negatives
45 months ago
So Buy and Keep is like paying a fee less than $.99 to keep it since you are a subscriber?

I think since the "shelf life" of most music I download is a good month, so I like how I can have 12 months of constant music changing for roughly $11 a month.

Seems like Apple is really pushing the Mobile Me now...let's hope they don't encounter "rocky starts".
Rating: 0 Positives / 0 Negatives
45 months ago
awesome, awesome, awesome.

about freaking time. mobile me is going to be huge now.

my guess is that the new ipods are going to have wifi.
if this service is true, they'd be really stupid not to.

i'm getting me a iphone tomorrow. 16gig, screw that i'm getting an 8
Rating: 0 Positives / 0 Negatives

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