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iPhone App Store Numbers Reveal Large Revenue Opportunities

On Thursday, Apple provided iPhone developers with their first look at daily sales numbers. One developer generously shared her sales numbers with 9to5Mac.

Eliza Block is the author of a well reviewed crossword puzzle game called 2 Across [App Store]. To her surprise, the part time developer found that she had earned almost US $1800 on Wednesday alone for her crossword application. Daily stats are only available for the past few days, but the included screenshot reveals 428 sales of her game on July 30th. At an average sales price of $5.99 USD, she earned about $1797.60 that day. Sales figures for the other days available (3 total) were said to be comparable.

Three days of data, of course, is not enough to determine a long term trend, and the sales were likely partially skewed as 2 Across is currently listed amongst Apple's Staff Favorites in the iTunes Store. Also interesting is that Block's app was ranked 39th in the App Store, which means the developers for the 38th most popular app, TapeMeasure [App Store] must have been making over $300/day (428 x $.70) for their $0.99 application.

Now, the sales rate of these apps may not be sustainable depending on how much of their popularity is due to the newness of the App Store. Still, at least one major developer has acknowledged the potential of the App Store. Other Ocean, the developers behind the iPhone version of Sega's Super Monkey Ball, has announced that they have created a specialized iPhone division to dedicate resources for future iPhone development. Super Monkey Ball initially held the top spot amongst paid iPhone apps, but has since dropped to a respectable 7th.

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46 months ago
That is a staggering amount of money! Apple must be delighted with their 30% cut from all of the sales.
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46 months ago
And just wait until all iPods (and possibly some mini-Mac-like tablet) can all run these apps. The market for these things is only going to grow. I suspect there will be more Mobile-OSX customers out there than Mac-OSX customers sometime within the next 5 years.
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46 months ago
Well, if you were to look on VersionTracker, you might be able to see how many downloads they got. I don't know if their number is based on how many link-throughs are from their site, of if they're pulling their numbers from another source.

http://www.versiontracker.com/dyn/moreinfo/iphone/34757

It says 1284 downloads at the time of the post. At $9.99 a pop, they've netted $8979.01... seems kinda low IMO, but at least it's saying something.
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46 months ago
Its all about costs...I really dont care how much revenue these people are bringing in.

I have no clue as to how much something like creating a crossword puzzle app cost. For apple, management has said the app store is not a profit making project...its just to break even and sell more iphones and touches.

For app developers...yes there will be winners..but for someone to start a whole company with future success based just on apps...i dont think they will be able to do that by selling 2.99 iphone apps. I just cant see it. I see it more or less for the big boys (sega) to start a iphone segment within the company, devote resources..hope to break even...and just be in the iphone space for future happenings.

yes, you can have one guy build a great app for under 50,000, and make a million, but to start whole companies around that....i cant see it yet (yet being the key word).
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46 months ago
I hit the store on the 21st and it looks like I made over $1,000! Woo!

I'll have to continue to create new apps and hope that people keep hitting the store. Even my small little apps making money is very nice to see. :)
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46 months ago
Time to take up coding i think. What language are the apps written in?
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46 months ago
Well, if you want to write an iPhone app, your mileage may vary.

My $2.99 puzzle app Subway Shuffle sold 28 units three days ago, and it is among the highest rated apps on the store. But it has zero visibility, because it is not listed among Apple's favorites, best of puzzles, etc.

However, that evening Apple finally posted the free, "lite" version of Subway Shuffle (8 days after I submitted it). The next day I sold 44 SS (9000+ free downloads); yesterday I sold 66 SS (7500+ free downloads).

Well, I like the trend, anyway.
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46 months ago
Remember all those whiners that complained about apple waiting till $250 in sales before writing a check to the developer?
:rolleyes:
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46 months ago
Anyone else have their daily sales and their rank?

500 sales a day for the 39th ranked app seems pretty good.
if we get more data points we might be able to graph how many sales a day each place in the app store is.
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46 months ago

Time to take up coding i think. What language are the apps written in?


Cocoa.
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