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Microsoft's New Vista Ad Campaign: Microsoft Mojave

Tuesday July 29, 2008 2:25 pm PDT by Arnold Kim
Microsoft has started running ads to try to reverse the bad press that Windows Vista has accumulated this past year. Their new ad campaign points users to MojaveExperiment.

For their "Mojave Experiment", they found people who had bad impressions of Windows Vista but had never used it. They showed the individuals Windows Vista, but told them it was actually a newer version of Windows called Windows Mojave, and recorded their responses.

The ad campaign is part of a larger effort by Microsoft to reverse the negative perception about Vista.
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clevin
46 months ago
Not bad. Maybe more ppl hear about Vista from apple's ads than the number of people who actually tried..... cute.
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Sky Blue
46 months ago
"It's a ossum program you have to see for yourself!"
Terrible Video.

Funny how they never show them using Vista ... probably had a laptop running OS X.
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clevin
46 months ago


Funny how they never show them using Vista ... probably had a laptop running OS X.


haha, plus one for your imagination:D
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bjett92
46 months ago
If I was not already using OS X, these commercials would not convince me to switch to Vista. At all. All they cared about was how pretty it looked. And how nice the new box looked.
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aethelbert
46 months ago
I watched a few of those videos, never once seeing what was on the screens. I wonder if they were showing them Mac OS or Linux and claiming it to be Vista.

edit: curses! someone beat me to it.
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aaronptrck
46 months ago
All I needed to see was about the first minute when everyone was describing how they hated it....
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tsice19
46 months ago
That was pretty stupid. They are not airing those on TV, are they? They really didn't do a good job of keeping my interest, either. Very scripted.
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Shagrat
46 months ago
Just a bit sad, and really, slightly pathetic.

After getting creamed in the ad stakes, this is the best that MSoft can come up with?

Could ask the same about Vista!!!:D:D:D
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James17
46 months ago
I found this video very interesting. There is a negative perception of Vista that is definite. I used it for 12 months on a XP machine and I thought it was great but I fancied a change from Windows. That video shows how perceptions become stereotypes but real-life testing under a different OS name changed it. Vista is nowhere as near as bad as people make out , in my experience anyway.
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Hrududu
46 months ago
So they're willing to change their opinions after using it for maybe 5 min? I'm sorry, but you can't make a good assessment of an OS until you've actually put it on your computer and used it day in and day out. Lets get an update from these people after using Vista for a month and see if they still love it so much.
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