Disney: 4 Million iTunes Movies Sold
Silicon Alley Insider is reporting that Disney CEO Robert Iger announced today at the Digital Hollywood Media Summit that the company has sold 4 million movies on iTunes since the movie store launched in 2006, along with 40-50 million videos.
The site extrapolates that the total revenue from these sales is just under $123 million USD. Disney recently announced a $1 billion digital sales goal for 2008, which includes revenue from advertising online (i.e. ad revenue from online video viewing or from any of its sites), subscriptions to online games, downloads of movies and music, and e-commerce that is not related to its theme parks.
For perspective, Disney had sold 1.3 million movies by February 2007 after 3 months of the iTunes movie store being in operation.
The site extrapolates that the total revenue from these sales is just under $123 million USD. Disney recently announced a $1 billion digital sales goal for 2008, which includes revenue from advertising online (i.e. ad revenue from online video viewing or from any of its sites), subscriptions to online games, downloads of movies and music, and e-commerce that is not related to its theme parks.
For perspective, Disney had sold 1.3 million movies by February 2007 after 3 months of the iTunes movie store being in operation.
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51 months ago
Good news, I guess the movies being sold didnt do so bad afther all:p! Although I could see this number rise even more when they give the other countries like mine (The Netherlands) the option to buy and rent movies. I would love to do this, but are not given the choice!
51 months ago
4 million X 17.99 ( avg. cost of a movie on iTunes ) = $73 Million
40M Videos X $1.99 = $89 Million
This equals about $ 160 Million
Numbers don't add up.
40M Videos X $1.99 = $89 Million
This equals about $ 160 Million
Numbers don't add up.
51 months ago
great news! hopefully more movie studios will join now!
Precisely. The video side of the iTMS is good, but not great... It's been long enough. They [studios] need to get moving with the future of digital film distribution.
51 months ago
4 million X 17.99 ( avg. cost of a movie on iTunes ) = $73 Million
40M Videos X $1.99 = $89 Million
This equals about $ 160 Million
Numbers don't add up.
Disney doesn't get the full amount from each sale. I think the $123 million is probably what they recieve after Apple takes it's cut.
51 months ago
Some people just get that digital is the way to go. And others still believe in rental only. Every studio that is on iTunes should be offering rental and purchase. People do want to own.
51 months ago
Good numbers, now start releasing content in the rest of the world. I want movies!!!
51 months ago
I bought an Apple TV and love it. There aren't that many rentals available yet, but the quality of what's available is generally high. There is no shortage of movies I haven't seen and want to watch, and more are added every day. This differs from Cable VOD, which generally offers short lists of crap movies, plus HBO has apparently jumped the shark and offers nothing. Throw in TV show purchases, my iTunes music playing through my stereo, and my Handbrake-ripped DVDs available in a quickly accessible list, and it makes for a pretty compelling product.
The sales figures presented are what I would expect. Why would I buy a lower quality version of a film with uncracked DRM instead of a DVD? However, it is rentals that will make or break the movie store. The jury is still out, as the Apple TV has to make it into a lot of homes to make a dent in this market. That is, unless more people like renting to watch on a Mac/PC than I think actually do.
The sales figures presented are what I would expect. Why would I buy a lower quality version of a film with uncracked DRM instead of a DVD? However, it is rentals that will make or break the movie store. The jury is still out, as the Apple TV has to make it into a lot of homes to make a dent in this market. That is, unless more people like renting to watch on a Mac/PC than I think actually do.
51 months ago
Disney doesn't get the full amount from each sale. I think the $123 million is probably what they recieve after Apple takes it's cut.
Plus sales of full seasons are at a discount from the individual price.
51 months ago
The jury is still out, as the Apple TV has to make it into a lot of homes to make a dent in this market. That is, unless more people like renting to watch on a Mac/PC than I think actually do.
Don't forget the iPod feeding video to a TV (not to mention travelers just watching on iPod), that's how I've been watching my digital content for over a year.
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