In the U.S., the day after Thanksgiving is called "Black Friday", which is historically one of the busiest shopping days of the year.
Over the past several years, Apple has participated with one-day specials at both their retail Apple stores as well as the online Apple Store. Discounts have historically been modest and can not generally be combined with other offers (such as educational pricing). Pricelists for recent years are documented on our guides.
Thanksgiving falls on November 22nd this year. Apple has not yet revealed their sale plans, but has participated annually in Black Friday with discounts since at least 2002.
Friday September 18, 2026 4:27 pm PDT by Juli Clover
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
Thursday September 17, 2026 4:17 am PDT by Tim Hardwick
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
Friday September 18, 2026 10:07 am PDT by Joe Rossignol
Last month, Apple announced new Mac mini and Mac Studio models, and the computers are finally set to launch this coming Tuesday, September 22.
The new Mac mini is available with M6 and M5 Pro chip options, while the new Mac Studio can be configured with M5 Max or M5 Ultra chips.
To learn more, read our coverage:Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils ...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
