NBC Disputes Apple's Pricing Claims
In a very public disagreement, NBC disputed Apple's claims that NBC demanded that a doubling of the wholesale price for their television shows. According to Cory Shields, executive vice president of communications for NBC Universal:
The statement continued to claim that NBC had asked Apple to "take concrete steps" to prevent piracy.
Apple released a press release on Friday that they would no longer be selling NBC television shows on iTunes due to a disagreement on pricing.
NBC will be colaunching a new online video portal this October called Hulu.com.
"We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers"
The statement continued to claim that NBC had asked Apple to "take concrete steps" to prevent piracy.
Apple released a press release on Friday that they would no longer be selling NBC television shows on iTunes due to a disagreement on pricing.
NBC will be colaunching a new online video portal this October called Hulu.com.
Top Rated Comments
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58 months ago
Their argument would carry more merit if they were not also launching a competing service. :rolleyes:
58 months ago
they want apple to take concrete steps to prevent piracy?
they just opened up the floodgates of nbc pirates.
i for one have uh, never, downloaded anything illegally, now i'm sure i just Might download some NBC shows out of spite.
that'll work better than paying for it anyways.
they just opened up the floodgates of nbc pirates.
i for one have uh, never, downloaded anything illegally, now i'm sure i just Might download some NBC shows out of spite.
that'll work better than paying for it anyways.
58 months ago
I think pirating videos from itunes is not easy.
Also, I am really not surprised. NBC has been trying to do their online stuff for a while now. you could watch heroes from their web site after it had aired.
I don't think anyone can compete with itunes right now. This doesn't bode well for NBC.
Itunes only competition is the torrent.
Also, I am really not surprised. NBC has been trying to do their online stuff for a while now. you could watch heroes from their web site after it had aired.
I don't think anyone can compete with itunes right now. This doesn't bode well for NBC.
Itunes only competition is the torrent.
58 months ago
I'm not sure what exactly NBC can expect in terms of "concrete" steps...
I would not be surprised if this is connected with Universal Music's trouble with the itunes store.
I would not be surprised if this is connected with Universal Music's trouble with the itunes store.
58 months ago
Two major corporations bickering in public. At least here on macrumors we keep it in the family. :p
58 months ago
"We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers"
LOL - I'm pretty sure Apple would let NBC Universal do $1.99 or less which would be attractive to consumers.... although, technically he is not lying... NBC Universal did not ask to double their wholesale price... $4.99 is not double of $1.99 =)
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