Apple to Stop Selling NBC Television Shows
After a report today that NBC and Apple were unable to come to an agreement on pricing, Apple confirmed in a press release that they would not be selling NBC television shows for the upcoming season on iTunes.
Apple explains the move by stating that NBC had wanted "double the wholesale price" for each NBC episode and claimed it would result in a retail price of $4.99 per episode. They also state that ABC, CBS, FOX and The CW have continued television show sales at the same price as last season ($1.99 per episode).
NBC's current shows will continue to be available on iTunes until December of this year. NBC accounted for 30% of iTunes TV sales.
Apple explains the move by stating that NBC had wanted "double the wholesale price" for each NBC episode and claimed it would result in a retail price of $4.99 per episode. They also state that ABC, CBS, FOX and The CW have continued television show sales at the same price as last season ($1.99 per episode).
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," said Eddy Cue, Apple's vice president of iTunes. "We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers."
NBC's current shows will continue to be available on iTunes until December of this year. NBC accounted for 30% of iTunes TV sales.
Top Rated Comments
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58 months ago
Who the heck would pay $4.99 per TV Show episode?
Are you kidding me?
Talk about being greedy.
Are you kidding me?
Talk about being greedy.
58 months ago
Looks like I'll be downloading "The Office" and "30 Rock" from other (free) sources.
58 months ago
Bit Torrent for the win.
They could have had my money, but I guess it's not good enough for them.
They could have had my money, but I guess it's not good enough for them.
58 months ago
I doubt they thought that Apple would go for the price hike. More likely they stuck to the absurd price just to scuttle the deal. They, like many other media companies, imagine that they (or one of their partners.. *cough* MS *cough*) can do a better job of selling digital content online. Time will tell, but so far the only significant competition to the iTunes Store is P2P.
58 months ago
And just like that, Apple takes the PR high ground. Ouch.
Looks like I'll be downloading "The Office" and "30 Rock" from other (free) sources.
I can't believe they'd try something like that, when the music companies follow suit, piracy will become more rampant again and the small profit they made from iTunes will completely drop...
All this proves are these companies really are stupid. I hope NBC really suffers while not on iTunes, I hope they lose tons of money.
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