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MacDailyNews publishes a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine.

The copy reads:

Touching is believing

The revolutionary new iPhone is now available at Apple and AT&T retail stores.



Update: The ad has been running in other print magazines since iPhone's launch.

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60 months ago
You will soon be mine :cool:
Rating: 0 Positives / 0 Negatives
60 months ago
iPhones volume is too soft. Therefore you must use your other sense to compensate!
Rating: 0 Positives / 0 Negatives
60 months ago
I don't follow magazines so I had not seen this, so I will disagree with the playah hatas and thank the subby.

Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.
Rating: 0 Positives / 0 Negatives
60 months ago
The whole "Apple: iPhone = God" suggestion seems to be little too much, MacDailyNews.
Rating: 0 Positives / 0 Negatives
60 months ago
Ah, but does the ad support multi-touch, or do we have to wait for Leopard?
Rating: 0 Positives / 0 Negatives
60 months ago
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
Rating: 0 Positives / 0 Negatives
60 months ago

Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:

"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php

"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml

Oh, please. Apple didn't steal anything.

The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.

Unoriginal? Maybe. Stolen? ...I don't think so.
Rating: 0 Positives / 0 Negatives
60 months ago
I'll have to get one of the mags that has this ad.
Who knows, maybe one day we'll see it in the Apple Collectors forum.

OK, maybe not.
Rating: 0 Positives / 0 Negatives
60 months ago

Oh, please. Apple didn't steal anything.

The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.

Unoriginal? Maybe. Stolen? ...I don't think so.


Exactly. It's just a play on words. There's no violation here. Does he actually think Apple should give credit because someone has used the word "touch" in their ad before they did? Whatever.
Rating: 0 Positives / 0 Negatives
60 months ago
It's a good ad. I like the glowing screen and the way finger motion is shown.

If only the iPhone would really hold still in space like that!
Rating: 0 Positives / 0 Negatives

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