iPhone Print Advertisement

MacDailyNews publishes a full page print ad for the Apple iPhone which appears on the back cover of the August 2007 issue of Details Magazine.
The copy reads:
Touching is believing
The revolutionary new iPhone is now available at Apple and AT&T retail stores.
Update: The ad has been running in other print magazines since iPhone's launch.
Top Rated Comments
(View all)Best Apple ad ever was when I was in my high school library and was flipping through a magazine and found a pull out ad for the PowerBook G3 that had a shark. That was le awesome.
"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php
"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
Just like all of Apple's other stolen ads (Timberland iPod ad, video wall AppleTV splash screen), this one is wholly unoriginal as well. Apple has stolen this directly from the official taglines of Nintendo's ultra-successful products, the DS and Wii:
"Nintendo Says Touching Is Good"
http://www.adrants.com/2004/10/nintendo-says-touching-is-good.php
"Nintendo On Unique Wii Controller: 'Playing Is Believing'"
http://www.mtv.com/news/articles/1531448/20060509/id_0.jhtml
The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.
Unoriginal? Maybe. Stolen? ...I don't think so.
Who knows, maybe one day we'll see it in the Apple Collectors forum.
OK, maybe not.
Oh, please. Apple didn't steal anything.
The phrase "Touching is believing" is a clichéd phrase that Apple used because it applies perfectly to the iPhone.
Unoriginal? Maybe. Stolen? ...I don't think so.
Exactly. It's just a play on words. There's no violation here. Does he actually think Apple should give credit because someone has used the word "touch" in their ad before they did? Whatever.
If only the iPhone would really hold still in space like that!
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