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Apple Removes '2 Year Contract Required' Note from iPhone Ads

When Apple posted the first of the iPhone ads on Sunday night, a small blurb was included at the end of each ad indicating that a 2 year contract is required for service.



As noted by TUAW, when Apple added the latest iPhone ad to their website, they replaced all the ads with new ones that have removed that line altogether.

Clearly, Apple made a conscious decision to remove the line from all the advertisements, but the quesiton is why? Will there be pre-paid options, or other flexible ways to sign up for an iPhone?

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61 months ago
Very, very interesting- let the speculation begin!
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61 months ago
this is absolutely amazing.
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61 months ago
i would rather have the 2 year contract, less money than pre-paid. maybe?
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61 months ago
Interesting, does this mean that you could buy it without a contract and use it on another network?
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61 months ago
There's got to be a way for those of us already under contract with AT&T to upgrade to an iPhone. It doesn't make sense to me that there wouldn't be a way to just buy one.
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61 months ago
That's great news - I know it doesn't explicitly mean anything, but the 2-year contract required was probably the only thing detracting me from picking one up. (Not sure why though since for that much money I doubt I'd want to go to another carrier).
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61 months ago
Perhaps it just wasn't necessary to say?
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61 months ago

Perhaps it just wasn't necessary to say?


That's my thought. I wouldn't read too much into it.
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61 months ago
this has to be good news. hopefully some light will be revealed next monday!
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61 months ago
Hmm...it was there for a reason originally...

-=|Mgkwho
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