Gartner: Apple's Q1 2007 Marketshare Up from 2006

interesting that it has held... but i would believe that people have held out for CS3 and other universal products before buying. the next few quarters will determine that.

CS3's going to make them fly off the shelves, as is Leopard when it arrives in October.

I don't think any possible halo effect from the iPhone would be too detrimental either :rolleyes:

Get leopard out and then they'll sell more ;)

increased market share for apple is a great thing. but is this why we've been seeing so many "should i wait or buy" threads? :rolleyes:

I have already seen a rise in people buying their Mac Pro (at least on MR). I think now with CS3 out and the 10.5 delay more people will decide now to be a good time to get their new Mac.

Apple needs to continually make strong products to grab any of that marketshare. The PC's around before iPods came out are still very capable today for what most people need them for (internet, music, etc.). The big spotlight on Apple, imo, has only come in the past year or two, with Intel chips.

Among my friends I'd say the figure with Macs is more like 20-25%, but most of my friends are pretty tech saavy and are early adopters of technology. Once people's computers from last year get outdated (3-4 years down the line?) and if Apple computers are still viewed as the "in" choice, then I think Apple's market share will hit the double digits, and maybe even the teens.

EDIT: And I really don't think CS3 will cause a mass migration to OSX. Perhaps on these boards and in professional circles, but seriously, how many % of people actually use Adobe CS to make a living?

is this supposed to be surprising?

This is good news.
Apple however must now do their best to keep this marketshare.
This means hiring new people, and intensify their marketing on non us markets. There are many parts of the world where Apple has no foothold whatsoever, or very limited.
But not only Apple needs to step up, it's the software companies everywhere that will have to follow along. Software they write has to be multiplatform, so that the excuse of "there is no software for it " goes away.(for many people this means games, and small utility programs for the everyday consumer i.E: world maps, garden and interior design (I don't mean the pro packages), educational software (for non us markets), etc, and all the cheap stuff that you can find in bookstores, supermarkets, gas stations, the so called "crapware", it is all needed to change the perception)
MY wife complaints there is nothing for the kids, she finds a fun looking title in a supermarket for our 3 and 5 year old, and on the side it says "PC CD rom".
My argument saying that this is not very good software, doesn't matter. It is the public perception, which in above case is illustrated in hard facts.
By the way, this is the UK situation, which is a country where Apple now has several stores, and an intensified marketing campaign. There are loads of countries where this is not (yet) the case.
Anyone else any thoughts on this?:apple:

This is good news.
Apple however must now do their best to keep this marketshare.
This means hiring new people, and intensify their marketing on non us markets. There are many parts of the world where Apple has no foothold whatsoever, or very limited.
But not only Apple needs to step up, it's the software companies everywhere that will have to follow along. Software they write has to be multiplatform, so that the excuse of "there is no software for it " goes away.(for many people this means games, and small utility programs for the everyday consumer i.E: world maps, garden and interior design (I don't mean the pro packages), educational software (for non us markets), etc, and all the cheap stuff that you can find in bookstores, supermarkets, gas stations, the so called "crapware", it is all needed to change the perception)
MY wife complaints there is nothing for the kids, she finds a fun looking title in a supermarket for our 3 and 5 year old, and on the side it says "PC CD rom".
My argument saying that this is not very good software, doesn't matter. It is the public perception, which in above case is illustrated in hard facts.
By the way, this is the UK situation, which is a country where Apple now has several stores, and an intensified marketing campaign. There are loads of countries where this is not (yet) the case.
Anyone else any thoughts on this?:apple:

Excellent post!

I'm sure someone's mentioned it before, but I just now realized why Apple made its Leopard delay so public: They want people to buy new macs now, now that CS3 is out. If people still thought Leopard was due in June, they might decide to wait until then to get a new Mac plus CS3, but this way, a lot of people will be tempted to get new computers right away.