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New UK 'Get a Mac' Ads

Macworld.co.uk reports that Apple has started airing new 'Get a Mac' ads in the UK:

These include: Naughty Step where PC suggests that doing fun stuff should be punishable; Magic where PC exchanges a file with Mac to much funfair; and Court which examines how easy it is to make a photo book.


The new ads are now on Apple's UK website. There has been some criticism of the U.K. ads in how it depicts Mac users.

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64 months ago
New UK Ads now up...

http://www.apple.com/uk/getamac/ads/

:)
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64 months ago
These new UK ads are awful. Sorry, but it has to be said. :(
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64 months ago
Oh those are awful.... although I did chuckle a bit at the 'Magic' one.

If you're reading this Apple, there's no need to go re-filming your ads for a British audience... the ones you had already are already funny and perfectly understood. These new UK-specific ones are nowhere near as funny. Please stop it now.
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64 months ago
yeah, looks like apple really havnt got the ads right at all..

was willing to give them the benefit of the doubt after the first 3 but these are absolutley god awfully minging:)
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64 months ago
Hmm, am I the only one who prefers the British ones to the American ones? :confused:

Perhaps because I am not actually American maybe...

I think the British accents and colloquial slang helps. :apple:
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64 months ago
Must admit, the new batch aren't great with the exception of the our version of 'Network'.
Loved the mickey take on the British approach of 'shout loud enough, and anyone can understand English'.
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64 months ago
They should really get Jonny Ive to look over any new UK ads before they go out the door. The acting is awkward and the scripts are stilted. Worst of all, they are just not funny. The remakes are generally ok, but not spectacular.
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64 months ago
I don't see what the criticism is about. I just watched the new ones and they were pretty funny. Mac didn't come off too smug and PC didn't come off being a loser by any means. Oh well. Maybe the earlier ads weren't as good?
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64 months ago
I find this funny, for those that have not watcheed the peep show, the PC is very sensible, nice guy. The mac is a loser, doesn't do any work and always mucks everything up, having to get the PC guy to fix everything for him.
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64 months ago
Personally I think the UK adds are much more funny then the US ones. Maybe its because they have a British accent.:D
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