Anti-Vista Marketing at Apple Stores
Appleinsider reports that Apple will be increasing their direct marketing against Microsoft's Vista operating system with Apple Store materials:
The training materials specifically focus on the cost and confusion of upgrading to Vista, alongside direct comparisons with Apple's Mac OS X.
Apple's recent television ad campaign has also been directly targeted at Microsoft's Vista operating system.
The campaign, set to get underway this Saturday, will include new store displays and employee t-shirts gently mocking Vista as little more than a washed-up attempt at a modern operating system, those familiar with the matter say.
The training materials specifically focus on the cost and confusion of upgrading to Vista, alongside direct comparisons with Apple's Mac OS X.
Apple's recent television ad campaign has also been directly targeted at Microsoft's Vista operating system.
Top Rated Comments
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66 months ago
Thus resurface the snarky jabs that made me stay away from the Macintosh for over a decaded.
66 months ago
That's great, but the best anti-vista marketing would be a release of Leopard.
Or at least a date.
Or at least a date.
66 months ago
Yeah, I've always felt the best way to switch a non-Mac user is to show them what's so nice about using a Mac, not belittle their current choice of operating system.
66 months ago
That's great, but the best anti-vista marketing would be a release of Leopard.
Or at least a date.
very true
66 months ago
Yeah, I've always felt the best way to switch a non-Mac user is to show them what's so nice about using a Mac, not belittle their current choice of operating system.
But Vista isn't their current choice of OS. It looks and acts completely differently to XP. And unlike 10 years ago XP can now run on a Mac.
66 months ago
Yeah, I've always felt the best way to switch a non-Mac user is to show them what's so nice about using a Mac, not belittle their current choice of operating system.
You may find this campaign is a two pronged attack. Once Leopard is released then they can start promoting what it can do.
Mocking Vista is kind of like launching a pre strike bombardment of the beaches.
66 months ago
66 months ago
All this bickering and name calling is getting really old. A good product should be able to stand up on its own and pointing fingers and making snarky comments is simply asking for trouble IMHO.
66 months ago
I hate apples marketing, they are so full of themselves.
Im thinking about switching to ubuntu as soon as it's fully supported for my macbook.
Im thinking about switching to ubuntu as soon as it's fully supported for my macbook.
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