Apple has posted a new Get a Mac TV advertisement called "Security" which pokes fun at Vista's security prompts. The new ad premiered last night on U.S. television.
The ad is a followup to recently released ads called "Tech Support" and "Surgery" in which the PC undergoes an upgrade to Windows Vista.
In a recent interview, Bill Gates has commented on the Get a Mac ad campaign, specifically about the security and upgrade criticisms.
Are you bugged by the Apple commercial where John Hodgman is the PC, and he has to undergo surgery to get Vista?
I've never seen it. I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.
Later in the interview, he claims that "security guys break the Mac every single day." This comment has drawn a lot of criticism on the Mac web.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
