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Greenpeace Rates Apple 4th Worst Eco-Friendly Tech Business, Apple Responds

Late last week, environmental watchdog Greenpeace released their Guide to Greener Electronics (pdf) which rates how eco-friendly different tech companies are based on publicly available information. Apple scored 4th lowest, beating only Leveno, Motorola, and Acer. Among the top-scorers were Nokia and Dell.

For a company that claims to lead on product design, Apple scores badly on almost all criteria. The company fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminating toxic polyvinyl chloride (PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled.


News.com has received a statement from Apple responding to the Greenpeace claims.

Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs. We have also completely eliminated CRT monitors, which contain lead, from our product line.


Apple does note that their LCD monitors do contain small amounts of mercury, for which they are working to find a suitable alternative. Apple began an expanded computer recycling program in April 2006. Apple has had an iPod recycling program in the US since 2005.

Apple's annual shareholder meetings have seen frequent protests from environmental groups (2005, 2006).

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71 months ago
This is a real bummer to me. I pride myself on making as little an impact on the environment as I can, but make my living using computers to make music... and I use all Apple products... so I'm feeling really guilty about this right now.
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71 months ago
Boo hoo. its a business, waht do they realistically expect?
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71 months ago
I sure do appreciate Dell for this!
If only they had making better quality products as their first priority!
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71 months ago

Boo hoo. its a business, waht do they realistically expect?


Corporate Social Responsibility
http://en.wikipedia.org/wiki/Corporate_social_responsibility
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71 months ago
How can Apple be 4th lowest:eek:

At least their products are good quality, unlike Dell's crappy computers.

BTW, Apple was 4th lowest out of how many?
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71 months ago
It's a tough one. I'd like to think that we could vote with our wallets over something like this, but unfortunately I need a computer, and there's no way I'm not using OSX.

I'd like to think we could still complain about it, but "Apple's annual shareholder meetings have seen frequent protests from environmental groups" makes me think that they don't really give a toss, which is bad, mmkay.

I don't really see why if Dell can do it, Apple can't.
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71 months ago
It's a very sad reality indeed.
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71 months ago
I think Apple's done a pretty good job, at least from a non-insider perspective. And the fact that they are exteremely open and friendly sharing their environmental information is something to consider as well. It is not always easy for the public to find out about a particular company's information from their website.

Obviously, though, Apple is a corporation, and, like most others, they will many times sacrifice environmental standards to save costs. All major companies (at least in the U.S.) do it—no matter how 'hip' or 'environment-friendly' they may seem. It's an outcome of consumerism.
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71 months ago
Why do these "tree-huggers" have to interfere with business?

Apple does what they can to have more "enviornmentally-friendly" ways of processing their products. But 4th worst?
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71 months ago
That's weird.


A couple years ago the number one german ECO-magazine "Öko Test" put the iBook at the pole position of (non-) toxic laptops.

They compared the materials and the exhaust fumes.

I'm not 100% sure, but I think I remember that fact correctly.
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