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Mac Market Share Update

A new Gartner report (reported by AppleInsider) notes that despite increased sales, the Mac has yet to gain a market share increase.

The report, however, partially conflicts with a previous ZDNet report based on preliminary Gartner data.

U.S. Mac Market Share
1Q 2005: 3.8%
4Q 2005 (AI): 3.5%
1Q 2006 (ZDNet): 3.5%
1Q 2006 (AI): 3.6%

Worldwide Mac Market Share
1Q 2005: 2.2%
1Q 2006 (ZDNet): 2.3%
1Q 2006 (AI): 2.0%

The PC industry as a whole is growing, with overall PC shipments in the U.S. booming 7.4% quarter over quarter and 13.1% year over year, so Mac sales would have to increase at a greater rate than the market as a whole in order for the Mac's market share to increase. Similarly, if Apple does not keep pace with the market, its share will decrease.

In a time when many users interested in buying a Mac have been waiting for Intel-based versions, Apple roughly maintaining its current market share is perhaps a feat unto itself. AppleInsider provides the following analysis:

To Apple's credit, [the .1%] uptick in U.S. PC market share was achieved during a quarter when most prospective Mac buyers were prolonging their computer purchases in favor new Intel-based models that had yet to come to market. This suggests the company could begin to realize some share gains in the latter half of the year, once all of its PC offerings are readily available with Intel processors.


Also from the report, Dell is beginning to lose some ground to rival HP. HP's worldwide market share increased 1.1%, while Dell lost 0.4% according to the report. Similar trends were also present for the companies' respective U.S. market shares.

Top Rated Comments

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74 months ago
Good news. Come on Apple Marketing! We need more Mac OS X + Mac adverts!
Rating: 0 Positives / 0 Negatives
74 months ago
As long as enough people know about it to keep Apple in business, I could care less. Well kept secret Macs are.
Rating: 0 Positives / 0 Negatives
74 months ago

As long as enough people know about it to keep Apple in business, I could care less. Well kept secret Macs are.

Indeed. Along with a greater market share comes rushed products to please all of those buyers, and I'd rather Apple take their time providing software and hardware I'll be happy using.
Rating: 0 Positives / 0 Negatives
74 months ago
:cool: I never believed in "The Halo" effect.
Rating: 0 Positives / 0 Negatives
74 months ago
I would have guessed a much higher increase...?

Not so good IMHO
Rating: 0 Positives / 0 Negatives
74 months ago
Those fluctuations are essentially meaningless when it comes to judging long-term market share for Apple. The short-term impact of machine release cycles for the various manufacturers swamps the small variations that could be present.
Rating: 0 Positives / 0 Negatives
74 months ago

As long as enough people know about it to keep Apple in business, I could care less. Well kept secret Macs are.


and that's how i've always felt.

who needs market share?
Rating: 0 Positives / 0 Negatives
74 months ago

:cool: I never believed in "The Halo" effect.


"The Halo" effect may be what is allowing Apple to remain competitive at this point (as in, it may be what has allowed Apple to turn in okay numbers during a quarter when most users were waiting for more intel products.
Rating: 0 Positives / 0 Negatives
74 months ago
i bought a mac because i liked iPod... so yeah the halo is real
Rating: 0 Positives / 0 Negatives
74 months ago
osservazione non miniera
Rating: 0 Positives / 0 Negatives

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