Apple adopts Blu-ray Technology
"Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD," said Steve Jobs, Apples CEO. "Consumers are already creating stunning HD content with Apples leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs."
Blu-ray is a next-generation optical disc format being developed for High Definition video and high-capacity software applications. A Blu-ray disc will be able to hold up to 50GB of data (double layer).
During the MacWorld Expo SF Keynote speech Steve Jobs described 2005 as "the year of High Definition Video" and introduced HD video support into iMovie and Final Cut Express. Sony also demonstrated a HD Video camera at the keynote speech. The missing link has been the consumer's ability to export HD video off their Mac. It appears Blu-ray will be the technology and we can expect iDVD and burning support in the future.
Top Rated Comments
(View all)Support both Blu-Ray and HD-DVD. Just get political on us!
Glad to see Apple on board with Blu Ray rather than HD DVD. I've been hoping for Blu Ray from the start.
I don't get it, surely it's best to have all bases covered. But then, Apple did do the dirty against DVD+R, so *shrug*.We're all used to our computers being highly proprietary anyway, I guess. If it brings in cash and innovation... blech, whatever. I'm always a 'late adopter' anyway, when it comes to this kinda stuff.
So, how soon until we see a Blu-Ray drive on a Mac?
I don't think anyone has it yet, As far as I know its still in development.Why?
Because it will help with the format war. Who want 2 formats? 1 needs to go. With BluRay alrady having the most support behind it, it makes it that much better with Apple on board.
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