Apple To Buy TiVo? [Update]
Reuters notes in a news story today that shares of TiVo have shot up 17% or more based on speculation that the company may be purchased by Apple Computer, Inc.
Both Apple and TiVo declined to comment, but priced at only $300 million, TiVo represents an easy buy for Apple, and could increase their options in the video field.
TiVo, however, as presently a money-losing business, may not be an appealing takeover project for Apple.
Update: Smith Barney analysts don't believe that Apple is interested in TiVo. Beyond diluting their focus, Apple has also made comments indicating that "the DVR market seems to be a commodity whereby all players will eventually have similar hardware and software longer term, which means that the DVR market really boils down to marketing and branding."
Both Apple and TiVo declined to comment, but priced at only $300 million, TiVo represents an easy buy for Apple, and could increase their options in the video field.
TiVo, however, as presently a money-losing business, may not be an appealing takeover project for Apple.
Update: Smith Barney analysts don't believe that Apple is interested in TiVo. Beyond diluting their focus, Apple has also made comments indicating that "the DVR market seems to be a commodity whereby all players will eventually have similar hardware and software longer term, which means that the DVR market really boils down to marketing and branding."
Top Rated Comments
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91 months ago
I did find this part of interest:
I wonder if this will work out or not... Interesting nonetheless.
Analysts said that Apple's focus on its immensely successful iPod digital music player would probably preclude it from going after money-losing TiVo, whose growth strategy has been questioned due to the rise of cheaper DVRs being deployed by cable TV providers.
I wonder if this will work out or not... Interesting nonetheless.
91 months ago
This would be a great matchup. Both are focused on the user. However, I have heard this before. I'll believe it when I see it.
(Mac Mini/TiVo with HD support and CableCard? I'll buy one right now)
(Mac Mini/TiVo with HD support and CableCard? I'll buy one right now)
91 months ago
I don't know how likely this is, or how it would fit with Apple's current approach to commercial content. The iTMS is a very good friend of content creators/owners, with its DRM. TiVo, on the other hand, has ired some TV content producers with its commercial skipping and shareability. If Apple did buy TiVo, they would have to walk a very fine line between giving consumers more control over television while not irritating the content providers.
91 months ago
I did find this part of interest:
I wonder if this will work out or not... Interesting nonetheless.
First off, Apple's totally not stupid. Second, cable companies don't offer a downloadable movie service similar to iTunes ;) This just smacks of an Apple settop box.
91 months ago
Would be cool, if I lived in the US.
Since we don't even have ITMS here in Sweden I doubt it would affect me personally.
Anyway, I don't see the point in such a take over.
Since we don't even have ITMS here in Sweden I doubt it would affect me personally.
Anyway, I don't see the point in such a take over.
91 months ago
Figures, I just bought an EyeTV and EyeHome from elGato! Oh well, that's the way it goes, I guess.
If true, it would be a good strategic move for Apple, and gives us some insight as to what the (near) future may hold for us.
Now if I could just find a REALLY BIG hard drive to store all of my recorded movies & TV shows!
If true, it would be a good strategic move for Apple, and gives us some insight as to what the (near) future may hold for us.
Now if I could just find a REALLY BIG hard drive to store all of my recorded movies & TV shows!
91 months ago
Apple and music go together. Apple and video go together. Apple and consumers go together. So this isn't an unreasonable avenue for a possible Apple investment.
I read a business article about TiVo last week, and it said their business is helped by their many loyal fans, who want them to succeed and swear by their product. Sound familiar?
I read a business article about TiVo last week, and it said their business is helped by their many loyal fans, who want them to succeed and swear by their product. Sound familiar?
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