'McDonald's' Articles

Apple Pay Users Can Get Free McDonald's Fries With Purchase on Fridays in July

Apple and McDonald's have teamed up to offer free fries every Friday in July. Today, and on July 19 and July 26, customers can use Apple Pay in the McDonald's app and get free medium fries with a minimum $1 purchase before taxes, excluding any dollar menu items. The promotion is limited to the United States. This is just one of many Apple Pay promotions that have been offered in recent

McDonald's Generates Buzz With Ad Showing iPhone 8 Mockup

McDonald's is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca's mobile ordering app in Australia. McDonald's promotional email courtesy of MacRumors reader Amir T. The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality. Needless to say, this isn't an official iPhone 8 image. Benjamin Geskin‏ tweeted that the render is his. McDonald's poorly cropped the image, and used circles for the signal strength indicator, which Apple switched to bars in iOS 11. However, whether it was intentional, by mistake, or simply a McDonald's graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter, Reddit, and the MacRumors forums. KGI Securities analyst Ming-Chi Kuo said the iPhone 8 will be available in September in extremely limited

McDonald's Tests Mobile App Ordering That Uses Geo-Fencing to Optimize Food Prep Time

Although it's late to the mobile ordering trend, McDonald's today has begun testing an update to its smartphone app that will allow customers to create an order anywhere and pay for it through the app when they arrive at their local McDonald's. In a bid to avoid customer congestion, long wait lines, and cold food, the app will use geo-fencing to detect when each customer is getting closer to the McDonald's and alert staff to begin preparing their meal accordingly (via Reuters). The tests have begun today at 29 McDonald's locations in Monterey and Salinas, California, and will expand to 51 new locations in Spokane, Washington on March 20. Jim Sappington, McDonald's executive vice president of operations, said that the tests are intended to work out any kinks in the mobile order and pay update before a wide rollout in almost all of the 14,000 U.S. McDonald's locations by the end of 2017. Around 6,000 others will also get the update in Canada, the U.K., France, Germany, Australia, and China. In the current state of the McDonald's app [Direct Link] users can browse the menu, get deals, and find nearby locations. Sappington hopes that the update results in an overall experience that's "clearly better" to use. If its famous french fries are served cold or if mobile customers have to wait for orders, "you get a question of 'Why did I use the app?'," Sappington said. "Our focus is to make the overall experience clearly better." McDonald's said that automating more orders should cut transaction times, reduce errors and free up workers to do things like deliver food to