Headspace


'Headspace' Articles

'Calm' Became Top Meditation App After Apple's 2017 App of the Year Award, 'A Touchy Subject' at Rival Headspace

One year ago, Apple awarded the meditation app "Calm" as the iPhone app of the year, and since then the company has dethroned the previous #1 meditation app on the iOS App Store, "Headspace." In a new report by The Wall Street Journal out today, the two companies talk about how they are in a "mindful competition" with one another, and about the merits of Apple's best of the year awards system. Calm (left) and Headspace (right) Headspace predates Calm (founded in 2010 and 2012, respectively), and dominated the iOS App Store's meditation space throughout its life, until 2018. According to Calm chief product and growth officer Dun Wang, "Since winning App of the Year, we seem to have a much higher growth rate than they do, and we'll surpass them from now on." Since December 2017, Calm has topped the meditation category in both downloads and mobile revenue, earning $50.7 million in revenue through October 2018, compared to $34.3 million for Headspace, according to Sensor Tower data. One Headspace spokeswoman pointed out that Sensor Tower's data didn't account for subscriptions paid for through its website and corporate partnerships. Both Calm and Headspace cost $12.99/month, but differ when you upgrade to a yearly subscription: Calm is priced at $69.99/year and Headspace is priced at $94.99/year. Apple's award is said to be "a touchy subject" at Headspace. “I think people are blowing App-of-the-Year way out of proportion,” says Ben Spero, a managing director at Spectrum Equity, a Headspace investor. “It’s good P.R., but it’s not determinative. It’s not