Bruce Sewell


'Bruce Sewell' Articles

Apple's Search Engine Negotiations With Google Took Months of Near-Daily Meetings

Establishing a billion dollar search engine deal with Google took Apple more than four months, according to new details shared today by former Apple lawyer Bruce Sewell. Sewell recently did an interview with a Columbia law student, which was noticed this afternoon by CNBC, and in the interview, he shared details on his time at Apple and some of the negotiations he handled for the company. According to Sewell, he attended near daily meetings with Google CEO Sundar Pichai and Google lawyer Kent Walker when hammering out a deal, working alongside Tim Cook or Eddy Cue.And then with myself and either Tim [Cook] or Eddy Cue who was my counterpart on that deal. They'd be at Google or we'd be at Apple almost every day, it's just one example there are a lot of those kinds of negotiations or lawsuits that just completely suck up all your time.Sewell did not go into detail about the amount of money that Google pays Apple to be the primary search engine on Apple devices, but in the past, Google has been rumored to be paying billions for the privilege. Sewell says that in his time at Apple, he had 900 people working under him. 600 of those were in the law group and included lawyers and paralegals. In just one of the Samsung lawsuits, Apple had 350 people billing time on that case at any given moment, most of which were outside counsel because it's impossible for Apple to handle cases of that magnitude with an internal team. "And this was just one of them. There were seven of them going on," said Sewell. There were seven or eight billion documents to

Apple's Former Legal Chief Bruce Sewell Says FBI 'Never Heard' of Supermicro Allegations Last Year

Apple's efforts to thoroughly deny this week's bombshell Bloomberg Businessweek report now extend to a former top executive. Apple's former general counsel Bruce Sewell Apple's recently retired general counsel Bruce Sewell told Reuters he called the FBI's then-general counsel James Baker last year after being told by Bloomberg of an open investigation into Supermicro, and was told that nobody at the federal law enforcement agency knew what the story was about. "I got on the phone with him personally and said, 'Do you know anything about this?," Sewell said of his conversation with Baker, reports Reuters. "He said, 'I've never heard of this, but give me 24 hours to make sure.' He called me back 24 hours later and said 'Nobody here knows what this story is about.'" Sewell's comments are consistent with a statement Apple shared with Bloomberg Businessweek and on its Newsroom on Thursday:On this we can be very clear: Apple has never found malicious chips, "hardware manipulations" or vulnerabilities purposely planted in any server. Apple never had any contact with the FBI or any other agency about such an incident. We are not aware of any investigation by the FBI, nor are our contacts in law enforcement.Also from Apple's Newsroom:No one from Apple ever reached out to the FBI about anything like this, and we have never heard from the FBI about an investigation of this kind — much less tried to restrict it.Apple later clarified that it is not under any kind of gag order or other confidentiality obligations after speculation mounted. Amazon and Supermicro have also

Katherine Adams to Become Apple's New General Counsel as Bruce Sewell Set to Retire This Year

Apple today announced that Katherine Adams will join Apple as General Counsel and Senior Vice President of Legal and Global Security this year. She will serve as the chief lawyer of Apple's legal department and report to Apple CEO Tim Cook. Katherine Adams, left, will replace Bruce Sewell as Apple's general counsel Adams will replace Bruce Sewell, who has served as Apple's general counsel since 2009 and will be retiring at the end of the year. Apple's general counsel oversees all legal matters, including corporate governance, intellectual property, litigation and securities compliance, global security, and privacy, according to Sewell's executive bio. Cook said Adams is a "seasoned leader with outstanding judgment" in her field. He also offered best wishes to Sewell.We are thrilled to welcome Kate to our team. She's a seasoned leader with outstanding judgment and that has worked on a wide variety of legal cases globally. Throughout her career she's also been an advocate on many of the values we at Apple hold dear. Bruce has our best wishes for his retirement, after eight years of dedicated service to Apple and a tremendously successful career. He has tirelessly defended our IP, our customers' right to privacy and our values. Bruce has set a new standard for general counsels, and I am proud to have worked with him and proud to call him a friend.Adams said "it's an honor" to join Apple.Apple has had a tremendous impact on the world and it's an honor to join their team. I'm excited to help Apple continue to grow and evolve around the world, protecting their ideas

Apple's Retail Chief Angela Ahrendts and Top Lawyer Bruce Sewell Each Sell Over $10 Million in Stock

Apple's retail chief Angela Ahrendts and top lawyer Bruce Sewell each sold over $10 million in company stock over the past week, according to a pair of disclosures with the Securities and Exchange Commission. Pursuant to her trading plan adopted in February, Ahrendts sold 75,000 shares of Apple stock between May 4 and May 8, netting nearly $11.1 million based on the weighted average sale price of the five transactions. Ahrendts still owns 103,116 shares in Apple following the sale, worth nearly $16 million. Sewell sold 67,500 shares of Apple stock in multiple transactions on May 5, netting just over $10 million based on the weighted average sale price. Sewell still owns 141,325 shares in Apple following the sale, worth nearly $22 million. Ahrendts has served as Apple's Senior Vice President of Retail since 2014, overseeing the company's physical and online storefronts. Under her leadership, Apple has been renovating several of its stores, partly in an effort to turn them into community gathering places rather than just sales floors. Sewell has served as Apple's General Counsel since 2009, overseeing all legal matters, including corporate governance, intellectual property, litigation and securities compliance, global security, and privacy. He came into the spotlight last year twice during separate battles with the FBI and Spotify.