App Analytics


'App Analytics' Articles

Apple's App Analytics Platform Now Includes Info on Where Customers Discover Apps

Apple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from. Developers will be able to see if customers are finding apps from App Store browsing and search, from within other apps, or from web referrals.App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising

Apple Makes New App Analytics Beta Available to All Developers

At the beginning of the month, Apple debuted a new app analytics platform that gives developers a detailed look at app usage statistics. The feature was initially limited to those who requested access to the beta testing program, but as of today, Apple is giving all developers access to the App Analytics beta. Developers are now receiving emails letting them now about the availability of the new feature, which is free with an iOS Developer Program membership and requires no additional coding or app updates. App Analytics gives developers access to a number of different usage stats, letting them determine the effectiveness of marketing campaigns and promotions. The feature lets developers see which websites and blogs drive the most traffic to an app, and it determines how many app downloads a developer's App Store product page earns. By creating unique links for each marketing campaign, a developer can determine what's effective and what's not, and detailed user engagement metrics let developers see how people are using apps. There's information active devices, number of sessions, and retention, so a developer can tell how long someone's using an app and how often. Apple's App Analytics information is currently available to all iTunes Connect users who have an Admin, Finance, or Sales role. On the consumer end, customers need not worry about developers having access to personal info -- Apple only displays aggregated data, not personally identifiable information from customers. Users also need to opt-in to share their app usage data to Apple, which can be done