Skip to Content

PortalPlayer Losing Apple's iPod Business?

PortalPlayer chips has been at the heart of the iPod since the very beginning and the company has grown substantially because of it. 90% of PortalPlayer's sales are said to be directly due to iPod sales.

According to an announcement today, PortalPlayer revealed that their successor to their current PP5021 media processor chip will not be used by Apple in "its new mid-range and high-end flash-based iPods."

Meanwhile, PortalPlayer believes the current chip "will continue to be used in other members of the iPod family."

Apple's current Flash-based iPods include the iPod shuffle and iPod nano.

Related Forum: iPod touch and iPod

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...