PortalPlayer Losing Apple's iPod Business? - MacRumors
Skip to Content

PortalPlayer Losing Apple's iPod Business?

PortalPlayer chips has been at the heart of the iPod since the very beginning and the company has grown substantially because of it. 90% of PortalPlayer's sales are said to be directly due to iPod sales.

According to an announcement today, PortalPlayer revealed that their successor to their current PP5021 media processor chip will not be used by Apple in "its new mid-range and high-end flash-based iPods."

Meanwhile, PortalPlayer believes the current chip "will continue to be used in other members of the iPod family."

Apple's current Flash-based iPods include the iPod shuffle and iPod nano.

Related Forum: iPod touch and iPod

Popular Stories

iphone 17 ceramic shield

iPhone 18 With 9GB RAM Still Won't Support Two New iOS 27 Features

Friday July 3, 2026 12:10 pm PDT by
The lower-end iPhone 18 and iPhone 18e will be equipped with 9GB of RAM, up from 8GB in the iPhone 17 and iPhone 17e, according to supply chain analyst Ming-Chi Kuo. In a social media post, Kuo said the 1GB increase in RAM will ensure that Apple Intelligence features continue to run smoothly on the pair of devices. The higher-end iPhone 18 Pro, iPhone 18 Pro Max, and foldable "iPhone Ultra...
Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
iPhone X 2022 Upload

'iPhone Ultra' Likely to 'Repeat the iPhone X Story' With Delayed Launch

Sunday July 5, 2026 10:28 am PDT by
Apple will likely "repeat the iPhone X story" by unveiling its foldable iPhone at the same time as the iPhone 18 Pro and iPhone 18 Pro Max, but starting foldable iPhone pre-orders at a later date, according to analyst Ming-Chi Kuo. Kuo today said manufacturing challenges have limited early production of the foldable iPhone, which will reportedly be named iPhone Ultra. As a result, he...