Melablog.it notices that Apple appears to be advertising under the keyword "MacBook" in Google.it's search results.
The top sponsored result returns the title "Macbook" and a link to the Italy Apple Store. This is not necessarily interesting in itself, but it describes the "Macbook" as starting at 999.
No MacBook Pro starts that low, and the current iBook starts at 1049 in the Italy Apple Store.
(Of note, the Google ad has now been changed from "Macbook" to "MacBook Pro".)
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate.
In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text.
Here ...
Monday August 17, 2026 11:09 am PDT by Joe Rossignol
"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo.
The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip. The A20 Pro chip will be the...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
