Behind the Motorola ROKR iTunes Phone - MacRumors
Skip to Content

Behind the Motorola ROKR iTunes Phone

Wired offers an detailed history behind the create of the ROKR iTunes phone and the dynamics between Apple, Motorola and the cellular phone companies.

When Jobs and Ed Zander, CEO of Motorola, announced 15 months ago that the two companies were going to partner on a new phone, people imagined a hybrid of two of the coolest products in existence: Apple's iPod and Moto's RAZR. For months the new gizmo glimmered mirage-like on gadget sites - ever promised, never delivered. When it finally did show up, it bore the unmistakable hump of a committee camel.

The article describes the creation of the ROKR being at odds between the interests of Motorola, Apple and the cellular phone companies... all struggling for the larger piece of the pie.

While this was happening in the U.S., Wired reports that a new wave of music phones and services have already been in place internationally, and these services will start making their way into the U.S. Also mentioned is Apple's refusal to broadly license their copy-protection format ("Fairplay") to all comers. Motorola is the only 3rd party company that has had access to Fairplay, thus allowing their product to play purchased iTunes music.

Related Forums: iPod touch and iPod, Mac Apps

Popular Stories

Apple Wallet

iOS 27 Will Add Two New Apple Wallet Features to Your iPhone

Monday June 1, 2026 12:15 pm PDT by
Apple is set to unveil iOS 27 during its WWDC 2026 keynote on Monday, June 8, and the update will reportedly include two new Apple Wallet features. First, iOS 27 will reportedly let users create their own digital passes by scanning items like movie tickets, concert passes, and gym membership cards. Many apps already offer Apple Wallet passes, but now users will be able to create a custom...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV...
Apple Foldable Thumb

First 'Confirmed' iPhone Ultra Color Allegedly Revealed in Leaked Image

Monday June 1, 2026 4:39 am PDT by
Apple is expected to launch its first foldable iPhone later this year. Rumors suggest the "iPhone Ultra" will come in two color options, and a leaker shared an image today that allegedly shows one of them. Posted on Weibo by the Chinese leaker known as Ice Universe, the image purportedly offers a first glimpse of Apple's foldable in white. The device is believed to have entered early mass...