Behind the Motorola ROKR iTunes Phone - MacRumors
Skip to Content

Behind the Motorola ROKR iTunes Phone

Wired offers an detailed history behind the create of the ROKR iTunes phone and the dynamics between Apple, Motorola and the cellular phone companies.

When Jobs and Ed Zander, CEO of Motorola, announced 15 months ago that the two companies were going to partner on a new phone, people imagined a hybrid of two of the coolest products in existence: Apple's iPod and Moto's RAZR. For months the new gizmo glimmered mirage-like on gadget sites - ever promised, never delivered. When it finally did show up, it bore the unmistakable hump of a committee camel.

The article describes the creation of the ROKR being at odds between the interests of Motorola, Apple and the cellular phone companies... all struggling for the larger piece of the pie.

While this was happening in the U.S., Wired reports that a new wave of music phones and services have already been in place internationally, and these services will start making their way into the U.S. Also mentioned is Apple's refusal to broadly license their copy-protection format ("Fairplay") to all comers. Motorola is the only 3rd party company that has had access to Fairplay, thus allowing their product to play purchased iTunes music.

Related Forums: iPod touch and iPod, Mac Apps

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 24, 2026 7:26 pm PDT by
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
macbook ultra

'MacBook Ultra' Coming Soon With These 12 New Features

Friday July 24, 2026 6:00 pm PDT by
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac. Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026. Apple last...
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Launching on Tuesday

Sunday July 26, 2026 8:20 am PDT by
In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being." Apple is partnering with buy-now, pay-later company Klarna on the...