Apple Draws Visitors with iTunes

Neilson/NetRatings released statistics on Monday about a surge in traffic at Apple.com in the week ending on October 19th.

This increase in traffic of 112% to more than one million unique visitors reflects interest and downloads of Apple's iTunes for Windows application.

Indeed, iTunes use appears to be on the rise, as both students at Stanford University and Columbia University seem to be taking advantage of Apple's jukebox offering. However, some behavior may be difficult to change.

Some Stanford students are primarily taking advantage of iTunes' ability to share music on local networks. One student admits:

"Once you get the program, you can access the MP3 music library of anyone on the local network (so its almost as good as downloading, but you dont fill up your hard drive) and, oh yeah, its not illegal. Woohoo."