In iOS 17, Safari has gained a new feature called Profiles, which is designed to help separate your browsing sessions into things like Work, School, or Personal. Here's how to use it in the beta and when iOS 17 is released to the general public later this month.

iOS 17 General Safari Feature
In ‌iOS 17‌, Apple expands on Tab Groups with a Profile feature that is designed to let you separate your browsing for different use cases. You can create a "Work" profile and a "Personal" profile, for example, so all of your work-related browsing is kept separate from your personal browsing.

Each profile gets its own icon and silos your history, Tab Groups, Favorites, Private Browsing tabs, and cookies. You can even assign specific extensions to different profiles to optimize your browsing experience based on the task at hand.

How to Create a Safari Profile

To set up profiles on iPhones running iOS 17, simply follow these steps:

  1. Open the Settings app on you iPhone or iPad.
  2. Scroll down to Safari.
  3. Under the "Profiles" section, tap New Profile.
  4. Select an icon, name, and background color for the profile.

  5. Choose your settings for Favorites and New Tabs.
  6. Tap Done.

safari

When you create a new profile, your device will automatically generate a "Personal" profile to differentiate other browsing sessions conducted outside of the profile you created.

Both profiles and additional ones you create can be edited in the same section of the Settings app. When editing an existing profile, you can also opt to enable any Safari extensions you have installed on your device, as well as delete the profile if desired.

How to Switch Between Profiles in Safari

  1. In Safari, tap the Tabs icon with two overlapping squares.
  2. Tap the middle icon to bring up the active profile's menu.
  3. Tap the Profile option to change which profile is active.

safari

The Safari Profiles feature is available in iOS 17, iPadOS 17 and macOS Sonoma, as well as being part of Safari 17 for macOS Monterey and macOS Ventura. Any profiles you create will be synced across devices logged into the same Apple ID.

Tag: Safari
Related Forums: iOS 17, iPadOS 17

Top Rated Comments

Rygaard Avatar
29 months ago
how about Google maps 5 hours of driving with GPS dont count towards SCREENTIME ??
Score: 7 Votes (Like | Disagree)
Agent OrangeZ Avatar
29 months ago
Why not just give us user profiles for the WHOLE DEVICE? (because that would just make too much sense)
Score: 7 Votes (Like | Disagree)
fwmireault Avatar
29 months ago
I am on the beta, the feature is nicely implemented! You can tie a profile to your focus mode, which is quite useful
Score: 6 Votes (Like | Disagree)
WarmWinterHat Avatar
29 months ago

how about Google maps 5 hours of driving with GPS dont count towards SCREENTIME ??
Yes! Let us exempt certain apps from Screentime. Waze for me.
Score: 6 Votes (Like | Disagree)
TheMacDaddy1 Avatar
29 months ago
I wish they would bring back Safari for Windows. I have to use Windows at work sometimes and because I do I use Chrome across Mac and Windows.
Score: 6 Votes (Like | Disagree)
fatTribble Avatar
29 months ago
This looks like a really cool new feature!
I’m just not sure yet how I’ll use it. ?
Score: 4 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...