In iOS 17, Safari has gained a new feature called Profiles, which is designed to help separate your browsing sessions into things like Work, School, or Personal. Here's how to use it in the beta and when iOS 17 is released to the general public later this month.

iOS 17 General Safari Feature
In ‌iOS 17‌, Apple expands on Tab Groups with a Profile feature that is designed to let you separate your browsing for different use cases. You can create a "Work" profile and a "Personal" profile, for example, so all of your work-related browsing is kept separate from your personal browsing.

Each profile gets its own icon and silos your history, Tab Groups, Favorites, Private Browsing tabs, and cookies. You can even assign specific extensions to different profiles to optimize your browsing experience based on the task at hand.

How to Create a Safari Profile

To set up profiles on iPhones running iOS 17, simply follow these steps:

  1. Open the Settings app on you iPhone or iPad.
  2. Scroll down to Safari.
  3. Under the "Profiles" section, tap New Profile.
  4. Select an icon, name, and background color for the profile.

  5. Choose your settings for Favorites and New Tabs.
  6. Tap Done.

safari

When you create a new profile, your device will automatically generate a "Personal" profile to differentiate other browsing sessions conducted outside of the profile you created.

Both profiles and additional ones you create can be edited in the same section of the Settings app. When editing an existing profile, you can also opt to enable any Safari extensions you have installed on your device, as well as delete the profile if desired.

How to Switch Between Profiles in Safari

  1. In Safari, tap the Tabs icon with two overlapping squares.
  2. Tap the middle icon to bring up the active profile's menu.
  3. Tap the Profile option to change which profile is active.

safari

The Safari Profiles feature is available in iOS 17, iPadOS 17 and macOS Sonoma, as well as being part of Safari 17 for macOS Monterey and macOS Ventura. Any profiles you create will be synced across devices logged into the same Apple ID.

Tag: Safari
Related Forums: iOS 17, iPadOS 17

Top Rated Comments

Rygaard Avatar
26 months ago
how about Google maps 5 hours of driving with GPS dont count towards SCREENTIME ??
Score: 7 Votes (Like | Disagree)
Agent OrangeZ Avatar
26 months ago
Why not just give us user profiles for the WHOLE DEVICE? (because that would just make too much sense)
Score: 7 Votes (Like | Disagree)
fwmireault Avatar
26 months ago
I am on the beta, the feature is nicely implemented! You can tie a profile to your focus mode, which is quite useful
Score: 6 Votes (Like | Disagree)
WarmWinterHat Avatar
26 months ago

how about Google maps 5 hours of driving with GPS dont count towards SCREENTIME ??
Yes! Let us exempt certain apps from Screentime. Waze for me.
Score: 6 Votes (Like | Disagree)
TheMacDaddy1 Avatar
26 months ago
I wish they would bring back Safari for Windows. I have to use Windows at work sometimes and because I do I use Chrome across Mac and Windows.
Score: 6 Votes (Like | Disagree)
fatTribble Avatar
26 months ago
This looks like a really cool new feature!
I’m just not sure yet how I’ll use it. ?
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Awe Dropping Apple Event Feature

Apple Event Logo Hints at Two iPhone 17 Pro Features

Wednesday August 27, 2025 6:36 am PDT by
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...