Skip to Content

How to Change Apple TV+ Streaming Quality on iPhone and iPad

by

Apple TV+ has been praised for offering content in the highest streaming quality provided by any video streaming service. The only problem is that higher quality requires more bandwidth, and that isn't great news if you're watching on iPhone or iPad using a cellular connection and have a data cap to consider. Fortunately, you can change streaming quality settings for the ‌Apple TV‌+ platform. Keep reading to learn how.

appletvplus

How High is Apple TV+ Streaming Quality?

‌Apple TV‌+ has the highest 4K streaming quality offered by a streaming service that supports 4K, according to tests conducted by FlatpanelsHD.

For example, Apple original "See" is streamed at the highest bitrate on the platform, at an average of 29Mb/s video bitrate and a 41Mb/s peak. That's almost twice the video bitrate of a typical HD Blu-ray disc and around half of a typical UHD Blu-ray disc.

By default, ‌Apple TV‌+ dynamically adjusts this bitrate based on the device that's being used, but always with a view to maximizing the quality. However, that behavior can be tempered by changing a single setting in iOS. Follow the steps below to do just that.

How to Change Apple TV+ Streaming Quality

  1. Launch the Settings app on your ‌iPhone‌ or ‌iPad‌.
  2. Tap TV.
    settings

  3. Tap iTunes Videos.
  4. Under Playback Quality, tap Wi-Fi or Mobile Data.
  5. Tap Good so that a tick appears alongside it.settings

The data savings you can expect by changing this option will vary depending on the content you're watching, but in our tests we found that switching from Best Available to Good reduced streaming bandwidth by around 40 percent over equivalent viewing times.

If this doesn't help you avoid maxing out your data cap, consider toggling off Use Mobile Data for Playback (shown above, at the top of the third screenshot) and stick to Wi-Fi streaming instead.

Popular Stories

macbook air blue

What's Coming in the M5 MacBook Air

Thursday February 26, 2026 3:57 pm PST by
Along with the low-cost MacBook, Apple could introduce a refreshed version of the MacBook Air next week. Most of the focus will be on the new machine, but the MacBook Air is expected to get some useful internal updates. M5 Chip The next-generation MacBook Air will adopt the M5 chip, which Apple already introduced in the iPad Pro and MacBook Pro models that came out last year. Apple's M5...
ipad mini 7 1

Could Apple's OLED iPad Mini Finally Be a Kindle Killer?

Friday February 27, 2026 12:08 pm PST by
With a similar screen size and easy, one-handed grip, the iPad mini has always been the Apple device that overlaps most with dedicated e-readers. Now, amid rumors pointing to an OLED display for the next generation, could the iPad mini finally replace devices such as the Kindle and Kobo? The shift from LCD to OLED could make the iPad mini far more appealing as a reading device. OLED panels...
Apple Announces Special Event in New York Feature 1

Apple Teases 'A Big Week Ahead' With Announcements Starting Monday

Thursday February 26, 2026 6:06 am PST by
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...