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Mark Gurman

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Mark Gurman Articles

Apple Fifth Avenue Hero

Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited

Sunday October 11, 2026 8:44 am PDT by
Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman. Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the ‌iPhone Duo‌. Most locations will add an extra spotlight table for the device, using Apple's white display tables...
apple tv 4k new orange

Apple TV 4K Getting A19 Chip and a Potentially Easier-to-Find Siri Remote

Sunday October 11, 2026 8:08 am PDT by
Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said Apple has tested a refreshed Siri Remote with a speaker to make it easier to find between couch cushions. Apple has also tested built-in microphones for the Apple TV 4K to let users query Siri without...
Home Hub Command Center with Dome Base Colors Feature

Apple HomeView Smart Hub to Ship in Mid-November in Four Colors

Tuesday October 13, 2026 7:01 am PDT by
Apple's all-new smart home hub, the HomeView, will ship around mid-November, roughly a month after its unveiling at Apple's "Welcome home" October 13 event, according to Bloomberg's Mark Gurman. HomeView concept image Writing in the latest edition of his Power On newsletter, Gurman said the HomeView, "at least as of now," will follow the launch of the new Apple TV 4K and new HomePod mini...
HomePod mini and Apple TV Sage

New Apple TV 4K and HomePod Mini to Ship on October 30

Sunday October 11, 2026 7:24 am PDT by
The new upcoming Apple TV 4K with A19 chip and new HomePod mini with S10 chip will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "HomeView" – the...
HomePod mini and Apple TV Sage

Apple Still Expected to Announce Three New Products on October 13

Thursday October 8, 2026 6:40 am PDT by
On his Power On podcast today, Bloomberg's Mark Gurman insisted that Apple plans to hold an "online home event" on Tuesday, October 13 to introduce an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K, all with Siri AI. It is not clear if Gurman is referring to a feature-length, live-streamed event video, or if he considers a series of Apple Newsroom press releases and...
M5 MacBook Pro

Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'

Friday October 9, 2026 1:56 am PDT by
Bloomberg's Mark Gurman has walked back somewhat on his previous reporting that Apple's upcoming touchscreen OLED MacBook Pro will be thinner than current models. "I don't think it'll be significantly thinner in the end," he posted on X late Wednesday in reply to a question about the machine, which is expected to launch on October 27. In October 2025, Gurman reported that the OLED MacBook Pro...
homekit showdown redux

Apple's Own Home Security Camera Still Coming Next Year

Wednesday October 7, 2026 3:35 am PDT by
Apple's home security camera remains in development separately from the LG-made accessories reported yesterday, Bloomberg's Mark Gurman has clarified. In a follow-up post on X, Gurman said the security cameras co-developed with LG are "completely separate" from Apple's privacy-centric home camera and sensor, which he says is still coming next year. As reported previously, Apple's device will...
ios 27 siri animation

EU iPhone and iPad Users Could Still Face Months-Long Wait for Siri AI

Monday October 5, 2026 2:51 am PDT by
Apple's upgraded Siri AI could remain unavailable in the European Union for several months yet, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said a delay of around five months would be the "absolute best-case scenario," with European users potentially facing an even longer wait while Apple negotiates its compliance with the bloc's digital rules. Gurman...
John Ternus iPhone Duo

Apple's New CEO John Ternus is Making Product Design a 'Major Priority'

Sunday October 4, 2026 7:35 pm PDT by
Since becoming Apple's CEO last month, John Ternus has made product design a "major priority," according to Bloomberg's Mark Gurman. "Ternus already had some involvement with the design studio as Apple's head of hardware engineering, given the close coordination required between the two functions," he said, in his Power On newsletter today. "Since becoming CEO, however, he has immersed...
M5 MacBook Pro

MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'

Sunday October 4, 2026 6:21 pm PDT by
Bloomberg's Mark Gurman today said the new MacBook Pro models with OLED displays will be "significantly lighter" than the existing MacBook Pro models. "Apple has reengineered the machine's interior, miniaturizing parts and rearranging components to make the computer much easier to carry," he said, in his Power On newsletter. Currently, the MacBook Pro weighs up to 4.7 pounds, while the...
Apple Event Logo

Apple Event Reportedly Planned for October 13

Sunday October 4, 2026 5:07 pm PDT by
Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...
MacBook Pro Low Angle Wide Lens

MacBook Pro With OLED Touch Screen Rumored to Launch in October or November

Thursday October 1, 2026 7:24 am PDT by
On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year. "Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as...
HomePod 2 White and Midnight Feature Blue Orange

Apple Still Plans to Release a New Full-Sized HomePod

Wednesday September 30, 2026 6:03 am PDT by
Bloomberg's Mark Gurman today briefly mentioned that "Apple aims to eventually update its larger HomePod," assuring that the company remains committed to the full-sized speaker, which was discontinued in 2021 and reintroduced in 2023. The report said a new HomePod mini, new Apple TV 4K, and an all-new Apple smart home hub will all be announced on Tuesday, October 13, but it sounds like a new ...
iOS 26 Home Feature

Apple Working to Expand HomeKit

Wednesday September 30, 2026 4:46 am PDT by
Apple is working to revamp HomeKit amid a new push into the smart home market, according to Bloomberg's Mark Gurman. In a report that detailed the impending launch of next-generation Apple TV and HomePod mini models, as well as Apple's all-new smart home hub, Gurman said that the company is developing broader smart-home ecosystem software for its devices. Apple apparently plans to expand ...
Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new ‌HomePod‌ mini and ‌Apple TV‌ are set to retain their existing designs, but tout faster chips to support Siri AI. The new ‌HomePod‌ mini...
Apple Support App General Feature

Apple Reportedly Planned to Replace 5,000 Support Employees With AI

Tuesday September 29, 2026 9:11 am PDT by
Apple recently considered laying off about 5,000 support employees, but it has put those plans on hold indefinitely, according to Bloomberg's Mark Gurman. The report said that Apple believed that AI-powered phone and web agents could take over some of the responsibilities performed by the employees who would have been let go, but Apple is no longer "currently looking to take such a step." ...
Apple Logo Spotlight

Apple Planning to Launch Products Faster and More Often

Tuesday September 29, 2026 8:55 am PDT by
Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark Gurman. Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional ...
Vision Pro M5 Announcement

New Vision Pro Headset: Apple Considering Four Different Concepts

Monday September 28, 2026 3:52 am PDT by
Apple is working on a "completely revamped" Vision Pro headset that could go in any of four directions and likely won't arrive before late 2028 or early 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple's Vision team is exploring four concepts for the device, codenamed N224, including designs that offload internal components in a similar ...
Home Hub Command Center with Dome Base Feature

Apple Smart Home Display Coming as Soon as Next Month

Monday September 21, 2026 8:30 am PDT by
Apple could unveil its long-rumored smart home display as soon as October, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman narrows Apple's launch window after he said in August that the smart home display remained on track to arrive before the end of 2026. The device is expected to become a central interface for controlling accessories,...