Mark Gurman

Bloomberg's Mark Gurman has suggested Apple will release an "iPhone Duo Max" in the coming years, highlighting why Apple chose the "Duo" moniker over other names. In the months leading up to Apple's iPhone Duo unveiling, Gurman reported that employees within Apple had begun referring to the device as the "iPhone Ultra," possibly having been influenced by media coverage of the device and...

Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...

Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry. iPhone Duo...

Apple planned to introduce high-end in-ear AirPods with built-in cameras for analyzing the surrounding environment at today's event, but the launch has been pushed to next year, Bloomberg's Mark Gurman reports. In early August, Gurman said the earbuds were progressing well enough to potentially ship before the end of the year. By mid-August, though, he reported that Apple had pulled the model...

Apple's foldable iPhone Duo will come with Apple Pencil support, reports Bloomberg's Mark Gurman. Gurman previously claimed that Apple had prototyped a dedicated Apple Pencil for its foldable iPhone that was "stubbier than the versions for iPads" and "designed to magnetically attach and charge on the side of the device," but he said it was unlikely that the accessory would be released....

Apple will increase the price of its high-end iPhones by just $100 per model upon the announcement of the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, Bloomberg's Mark Gurman reports, which is a smaller bump than many had been bracing for ahead of today's event. In June, Apple hiked the cost of all of its Macs, iPads, and home products in response to the global memory shortage, but chose to keep...

The Apple Watch Ultra 4 will feature improved battery life over the Ultra 3, according to Bloomberg's Mark Gurman. Apple has highlighted a battery boost with each new Ultra model. Last year, the Ultra 3 was rated for up to 42 hours of normal use, up from 36 hours on the Ultra...

The Apple Watch Series 12 and Ultra 4 models set to be unveiled today include a new privacy-focused feature that can analyze your day and provide a summary of what took place, including conversations you've had, according to Bloomberg's Mark Gurman. Gurman says the feature is designed to compete with the wave of recent AI wearables that promise to log and recall a user's day. Unlike some of...

Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...

Apple plans to announce an all-new "Readiness" app during its "Surprise and Shine" event this Wednesday, according to Bloomberg's Mark Gurman. In a social media post today, Gurman said the "Readiness" app will be a "variant" of the existing Vitals app on the Apple Watch. "The idea is to better compete with software from Whoop and Oura," he said. For example, Oura's smart rings offer a daily...

Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...

Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated ...

Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...

Apple has been testing a new full-sized HomePod with Siri AI support, according to Bloomberg's Mark Gurman. Unfortunately, in his report outlining upcoming Apple products today, Gurman said the new full-sized HomePod "doesn't appear to be imminent," so do not expect the speaker to be updated soon. The current HomePod was unveiled in January 2023....

Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X, according to Bloomberg's Mark Gurman. Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen. ...

Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in 2027 with three updates: an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the laptop initially started at $599, but Apple raised the...

Apple will be holding its next event on Wednesday, September 9 to unveil its latest iPhones and Apple Watches, but that is not all, according to a new report. Bloomberg's Mark Gurman today shared a long list of products that he expects Apple to unveil between next week and early 2027. Our list below summarizes Gurman's reporting and mixes in some other rumors. iPhones iPhone 18 Pro: A2...

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...

Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...

Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the...