Mark Gurman

Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...

While the more personalized version of Siri is infamously delayed, Apple Intelligence will continue to evolve in other ways in the meantime. In a later-than-usual Monday edition of his Power On newsletter, Bloomberg's Mark Gurman outlined two additional Apple Intelligence enhancements that are likely planned for the upcoming iOS 18.6 and iOS 19 software updates. First, he expects iOS 18.6 ...

Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...

Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to Bloomberg's Mark Gurman. Apple has long offered to recycle older devices, cables, cases, and accessories for free, as part of its environmental initiatives. Starting this Wednesday, customers who ...

The next major Apple Watch software update arriving this year will only feature some of the new UI design changes that Apple is preparing for iOS 19, but watchOS 12 won't get a complete interface overhaul like Apple's iPhone software, according to Bloomberg reporter Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says that the Apple Watch will receive "new...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that upcoming new versions of Apple's Vision Pro mixed reality headset are a "stepping stone" towards Cook's ultimate decade-long goal of making AR glasses – lightweight...

Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...

A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...

Apple is likely to take a multi-pronged approach to manage the impact of impending tariffs on its products, according to Bloomberg's Mark Gurman. The company faces looming challenges, as new tariffs will affect not just China-based production but also the very countries Apple has diversified into. The upcoming tariffs range from 20% to 46% across Apple's global manufacturing hubs. India,...

Apple's rumored new smart home hub command center that was expected this year could be delayed, pushing its release all the way to 2026, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman revealed that Apple is "considering a delay until 2026" for the new smart home device. The main reason for the potential postponement is reportedly tied to "major engineering...

Apple is preparing a "major shake-up" for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. iPhone X released in 2017 for 10th anniversary Writing in his latest Power On newsletter, Gurman says that Apple plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass. Could this mean Apple plans to realize former...

Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...

Apple's attempts to develop a non-invasive glucose monitoring feature for Apple Watch remains "many years away" from debuting, despite over 15 years of work to make the capability a reality in a consumer device, according to Bloomberg's Mark Gurman. The idea of a non-invasive glucose monitor originated in Apple's Steve Jobs era, with the aim to include an Apple Watch sensor that can inform...

Bloomberg's Mark Gurman today shared some details about future devices. In his Power On newsletter, Gurman said that Apple is already in the early stages of developing iPad Pro models with an M6 chip and an Apple-designed 5G modem, an entry-level iPad 12 with a newer chip, and MacBook Air models with an M5 chip. Apple is currently aiming to release the iPad Pro models with its own 5G...

Apple plans to introduce a revamped Health app on the iPhone as early as iOS 19.4 next year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple plans to offer a new AI-powered health coaching feature that offers personalized health recommendations. The information provided by the coaching feature would be accompanied by videos from health experts...

Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...

Apple is creating a new global head of stores role amid a series of changes to its leadership structure, Bloomberg's Mark Gurman reports. The company is promoting Vanessa Trigub to a new role as "vice president of stores and retail operations." Previously, she handled retail operations and managed locations in the Americas West region. Going forward, she will supervise the heads of retail...

Bloomberg's Mark Gurman today shared bad news for fans of the iPhone mini. In a live-streamed Q&A session today, Gurman said that Apple currently has no plans to reintroduce a smaller iPhone model. Apple discontinued the iPhone 13 mini in September 2023, and it has not offered a mini model since then. Apple is not expected to release an iPhone 17 mini this year, and Gurman's revelation...