Mark Gurman

Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said. AirPods 5 references were already discovered in macOS 26.7 Release Candidate code last week, and the report said they could be unveiled at this year's iPhone...

Apple plans to unveil a new Mac mini in the "coming days," according to the latest word from Bloomberg's Mark Gurman. The new Mac mini will potentially be unveiled before the iPhone 18 Pro event, which is likely to take place on Wednesday, September 9, the report said. Gurman said the new Mac mini will likely be Apple's final new product unveiled before Tim Cook steps down as CEO on...

Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. Other new products rumored include an Apple Watch Series...

Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues...

When Apple pushed out the release candidate for macOS Tahoe 26.7 last week, it contained references to a raft of unannounced products, from home devices to iPhones, iPads, AirPods, and Macs. It's not the first time we've seen this kind of thing, but the sheer amount of references – including a video showing off AirPods with cameras – is a bit unusual. Code references to unreleased...

Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024. New colors are also said to be on the menu, though Gurman does not say what they...

Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...

Bloomberg's Mark Gurman noted on X (Twitter) today that Otterbox is already selling iPhone 18 Pro cases at Best Buy. While the timing is early for a new iPhone that isn't expected to launch until mid-September, what's more interesting is that Otterbox's packaging indicates the iPhone 18 Pro will fit iPhone 17 Pro cases and vice versa. Gurman passed on the packaging detail without saying...

Bloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable ...

Aiming to refute a report from Jefferies analyst Edison Lee earlier today that claimed Apple's all-glass iPhone planned for the device's 20th anniversary next year has been canceled, Bloomberg's Mark Gurman says that the "glass-centric" redesign remains on track for 2027. Gurman says that the 20th-anniversary iPhone will make heavy use of glass, with the front and rear wrapping around the...

Apple considered a so-called "white-glove" element for its Apple Upgrade leasing program that would have delivered each new replacement device already loaded with the customer's data, but the idea never made it out of planning, according to Bloomberg's Mark Gurman. Apple Upgrade launched in the U.S. on July 28, replacing the iPhone Upgrade Program and iPhone Payments. The plan lets customers ...

Apple is likely to unveil a new M6 MacBook Pro and refreshed iMacs in October, based on its typical release schedule, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman reiterated his belief that Apple is readying the launch of a refreshed base-model MacBook Pro with a 14-inch display powered by an M6 chip. The base model is expected...

Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...

Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations...

Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that...

Apple wants its future glasses and headsets to double as health and fitness devices, Bloomberg's Mark Gurman reports. In the latest edition of his "Power On" newsletter, Gurman said the ambition traces back to Vision Pro's early development, when Apple weighed a number of ambitious health and fitness features for the headset. Among the ideas Apple explored was a Vision Pro-native take on...

Apple's first camera-equipped AirPods could launch as soon as next month, according to Bloomberg's Mark Gurman. Apple has reportedly spent years working on camera-equipped AirPods under the code name "B798," as part of a broader AI wearables push that also encompasses smart glasses and a wearable AI pendant. That model had been on track for a 2026 release before slipping to 2027. In his...

Despite receiving a price increase in June, the MacBook Air is currently experiencing a "major" shortage, according to Bloomberg's Mark Gurman. "Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said. In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's...

Apple plans to release an all-new smart home hub at some point between October and early next year, according to Bloomberg's Mark Gurman. Apple Home Hub (Concept) Siri AI is expected to be a core feature of the hub, which is designed to be placed in rooms throughout your house, such as a kitchen, living room, or bedroom. The report said the device will be available in tabletop and...

New models of the Apple TV and HomePod mini are "nearly ready to launch," with Apple planning to release them "this fall," according to Bloomberg's Mark Gurman. In other words, the devices would likely launch around September or October. The report said both devices will be equipped with faster processors that support Siri AI. Earlier rumors claimed the next Apple TV would be equipped with...