Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor, well before the wider round of increases expected with next month's iPhone 18 Pro launch.
Weibo leaker "Fixed Focus Digital" said in a post yesterday that rumors are circulating about an iPhone 17 price change taking effect on August 10. The leaker was noncommittal about whether prices will actually move, though the post claimed with more certainty that Apple has called off plans to raise production capacity on some lines from 15% to 30%. It's not clear from the post which components or products that capacity change refers to.
Apple raised prices on Macs, iPads, and most other devices in June, citing soaring memory and storage costs, but left the iPhone, Apple Watch, AirPods, Studio Display, and accessories untouched. Apple's next round of pricing changes is widely rumored to center on the iPhone 18 Pro.
Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone next month, with the standard iPhone 18 and iPhone 18e not arriving until spring 2027. The iPhone 17 is set to remain Apple's mainstream option well into next year, which could give Apple sufficient reason to adjust its pricing independently of the new lineup.
If Apple does raise iPhone 17 prices this Monday, it remains to be seen whether the increase would apply across the whole lineup, including the iPhone 17e ($599), iPhone 17 ($799), iPhone Air ($999), iPhone 17 Pro ($1,099), and iPhone 17 Pro Max ($1,199), or whether only select models will be affected.
