'Apple Upgrade' Program Launching on Tuesday - MacRumors
Skip to Content

'Apple Upgrade' Program Launching on Tuesday

Update — July 28: Apple Upgrade has officially launched.


In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."


Apple is partnering with buy-now, pay-later company Klarna on the program, he said.

The program will allow you to lease most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will have various options, including returning their device after the term, upgrading to a newer device, paying a fee to keep the device, and so forth.

Some lower-priced devices, including the Apple Watch SE, the entry-level iPad, the iPhone 16, and the MacBook Neo, will not be eligible, he said.

Unlike the iPhone Upgrade Program, Apple Upgrade plans will apparently not include AppleCare+ coverage bundled into the monthly price.

Apple plans to advertise the program as a way to have lower monthly payments compared to current financing programs, according to the report, so it sounds like Apple Upgrade will be focused on leasing rather than traditional financing, and it will apparently replace the iPhone Upgrade Program for new purchases going forward.

Popular Stories

iphone duo feature

Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...
Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...

Top Rated Comments

turbineseaplane Avatar
13 weeks ago
Klarna being the service in use here makes me want to vomit.
Score: 38 Votes (Like | Disagree)
13 weeks ago
“You will own nothing … and we think you’re gonna love it!”

As a reminder, this move is not a final step for the endgame. Baiting people into becoming more and more comfortable with leasing tech/media versus owning tech/media is gonna be a decades-long road unless the market refuses.
Score: 23 Votes (Like | Disagree)
dontwalkhand Avatar
13 weeks ago
For the same reason I tell people not to lease cars, Don’t do this either.

“you’ll own nothing and be happy”
Score: 23 Votes (Like | Disagree)
13 weeks ago
Further signs the economy is unhealthy. People can't afford $3k laptops then people can't afford to finance a $3k laptop, now we are into computer leases. Rent A Center Apple
Score: 19 Votes (Like | Disagree)
13 weeks ago
I can't help but think capitalism is on its knees when I see this. The amount of credit pushing year on year is becoming extreme. Everything is credit and non-ownership. It feels like the death throws of everything becoming too expensive and CEO's trying every last option to extract cash in a high pricing environment.
Score: 17 Votes (Like | Disagree)
13 weeks ago
Apple upper management to its fashion victim customers: "Please keep our bonuses coming."
Score: 13 Votes (Like | Disagree)
Latest Stories
Older Siri Remotes Now Show Up in Find My With iOS 27.2
Older Siri Remotes Now Show Up in Find My With iOS 27.2
35 minutes ago
iOS 27.2 Features: Everything New in iOS 27.2
iOS 27.2 Features: Everything New in iOS 27.2
2 hours ago
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
2 hours ago
iOS 27.2 Fixes Over 160 Security Vulnerabilities
iOS 27.2 Fixes Over 160 Security Vulnerabilities
3 hours ago
iPhone AI Images and Edits Now Have a Hidden Watermark
iPhone AI Images and Edits Now Have a Hidden Watermark
4 hours ago
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
5 hours ago
iOS 27.2 Expands Dual Capture to Group FaceTime
iOS 27.2 Expands Dual Capture to Group FaceTime
5 hours ago
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
5 hours ago
Apple Says Siri AI Will Support Even More Languages Later This Year
Apple Says Siri AI Will Support Even More Languages Later This Year
5 hours ago
Apple Releases iOS 27.2 With New Siri AI Languages
Apple Releases iOS 27.2 With New Siri AI Languages
6 hours ago
Apple Releases macOS Golden Gate 27.2
Apple Releases macOS Golden Gate 27.2
7 hours ago
Apple Releases watchOS 27.2 With Siri AI Enhancements
Apple Releases watchOS 27.2 With Siri AI Enhancements
7 hours ago
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
7 hours ago
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
7 hours ago
Apple Releases visionOS 27.2
Apple Releases visionOS 27.2
7 hours ago
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
7 hours ago
Apple Responds to iPhone Duo Display Cracking Reports
Apple Responds to iPhone Duo Display Cracking Reports
7 hours ago
iPhone Duo: Watch Video Above an App in Portrait Mode
iPhone Duo: Watch Video Above an App in Portrait Mode
8 hours ago
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
8 hours ago
New iPad Mini Announced Today Has More Than 12 New Features
New iPad Mini Announced Today Has More Than 12 New Features
9 hours ago
Apple Raises iPad and Mac Trade-In Values
Apple Raises iPad and Mac Trade-In Values
10 hours ago
New iPad Mini Gains Adaptive True Tone Flash
New iPad Mini Gains Adaptive True Tone Flash
10 hours ago
Quickly Silence iPhone Duo Without a Ring/Mute Switch
Quickly Silence iPhone Duo Without a Ring/Mute Switch
10 hours ago
Anker Launches Halloween Sale With Sitewide Discounts and Labubu Bundles
Anker Launches Halloween Sale With Sitewide Discounts and Labubu Bundles
10 hours ago
OLED iPad Mini Fast Charge Needs a 35W Adapter, Sold Separately
OLED iPad Mini Fast Charge Needs a 35W Adapter, Sold Separately
11 hours ago
Apple Brings TechWoven to iPad With All-New $79 iPad Mini Smart Folio
Apple Brings TechWoven to iPad With All-New $79 iPad Mini Smart Folio
11 hours ago
All Current iPads Now Feature a Landscape Front Camera
All Current iPads Now Feature a Landscape Front Camera
11 hours ago
OLED iPad Mini Starts at $699 After Second Price Hike This Year
OLED iPad Mini Starts at $699 After Second Price Hike This Year
11 hours ago
New iPad Mini Available in Just Two Colors
New iPad Mini Available in Just Two Colors
11 hours ago
512GB OLED iPad Mini Gets Extra CPU Core and Dual Neural Engine
512GB OLED iPad Mini Gets Extra CPU Core and Dual Neural Engine
11 hours ago