Apple's Latest Price Increases Go Beyond Macs and iPads - MacRumors
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Apple's Latest Price Increases Go Beyond Macs and iPads

After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.

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Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.

In the U.S., only the prices of Apple Music and Apple One increased on Friday, with iCloud+ plans and iPhones not affected in that country for now.

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Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

Saturday October 17, 2026 2:30 pm PDT by
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
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RIP, MacBook Ultra

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Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
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Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...

Top Rated Comments

13 weeks ago
Apple can't be expected to change their large margins - we should absorb it no matter the cost.

It's not as if Apple didn't increase trade-in prices because they know it's a crisis and this isn't about grabbing more profits. They did increase trade-in prices too, right? right??
Score: 12 Votes (Like | Disagree)
13 weeks ago
Just canceled Apple One Premier. Phase one of weening myself off of cloud subscription things. Setting up Immich and Nextcloud on my home server instead. Probably going to cancel Apple Music in the next 6 months. These subscription services have taken enough.
Score: 9 Votes (Like | Disagree)
Morod Avatar
13 weeks ago

looks like they are ripping off the band aid all at once. What else needs increased?
The Polishing Cloth?
Score: 9 Votes (Like | Disagree)
13 weeks ago
Moving to get our Apple Music plan cancelled and stick with local music. Will never purchase AppleCare ever again. Also looking to move everything iCloud-ish like backups to local storage only to drop iCloud.

These costs are getting whack and I can't wait to wash my hands of them. I guess these price hikes were the final kick I actually needed to finally make the moves, so perhaps I should thank Apple lol
Score: 8 Votes (Like | Disagree)
Happy_John Avatar
13 weeks ago

looks like they are ripping off the band aid all at once. What else needs increased?
Not nice for customers, but clever for Apple to do it mostly “all at once” AND to do it when no new products have been released.

Announces of price increases are easier to stomach when you’re not buying, and when we hit “new product time”, the increased prices will be the normal prices.
Score: 8 Votes (Like | Disagree)
13 weeks ago
Don’t worry yall the free market will trickle down and increase our wages any time now!
Score: 7 Votes (Like | Disagree)
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