Apple Expects 'Significantly Higher Memory Costs' in June Quarter and Beyond - MacRumors
Skip to Content

Apple Expects 'Significantly Higher Memory Costs' in June Quarter and Beyond

Apple had higher memory costs during the March quarter, and the impact is expected to get worse as the year goes on. Apple CEO Tim Cook said that Apple is expecting "significantly higher memory costs" in the June quarter, and beyond June, memory costs will "drive an increasing impact" on Apple's business.

apple silicon 1 feature
Cook said the higher memory costs have been partially offset because the company is selling existing inventory that it has stockpiled. As those supplies dwindle, Apple's costs will go up.

According to Cook, Apple is going to look at a "range of options" and the company is "continuing to evaluate" the situation. Cook declined to provide more insight into how Apple plans to deal with the problem.

Memory costs have been soaring due to global supply constraints caused by AI server demand. Chip makers are prioritizing memory for AI servers rather than consumer devices, causing prices to go up.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 24, 2026 7:26 pm PDT by
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Apple Intelligence Comes Under Fire Feature

Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron

Monday July 27, 2026 7:11 am PDT by
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's...
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Launching on Tuesday

Sunday July 26, 2026 8:20 am PDT by
Update — July 28: Apple Upgrade has officially launched. In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being." ...

Top Rated Comments

13 weeks ago
I mean, really??? Apple has been ripping us off for decades and they have the BALLS to talk about memory prices? THAT is effing priceless.
Score: 15 Votes (Like | Disagree)
tgwaste Avatar
13 weeks ago
They should make memory in house like they've done with many other things.
Score: 13 Votes (Like | Disagree)
13 weeks ago
They also anticipate significantly higher profit.
Score: 12 Votes (Like | Disagree)
j569mxr Avatar
13 weeks ago
"range of options" = 8 gigs are back baby!
Score: 11 Votes (Like | Disagree)
jonnyb098 Avatar
13 weeks ago
RAM is set to be up 400% by 2027. Meanwhile Sandisk stock is up 3000%!
Score: 10 Votes (Like | Disagree)
k1121j Avatar
13 weeks ago
Seems like any excuse for a company to inflate prices these days they take it. Shame memory makers 😡

Not talking about Apple i mean the memory makers
Score: 7 Votes (Like | Disagree)