iPhone 18 Pro and iPhone 18 Pro Max Prices: Here's What Rumors Say
Apple is aiming for the upcoming iPhone 18 Pro and iPhone 18 Pro Max to have the same starting prices as the iPhone 17 Pro and iPhone 17 Pro Max, according to Jeff Pu, an equity analyst with investment firm GF Securities.
In a research note today, obtained by MacRumors, Pu said his firm's recent "supply chain research" indicates that Apple is focused on "cost management," in an attempt to keep the starting prices of the iPhone 18 Pro models either "unchanged" or at a "similar level" compared to the iPhone 17 Pro models.
In the U.S., the iPhone 17 Pro starts at $1,099 and the iPhone 17 Pro Max starts at $1,199.
For example, Pu believes that Apple has been negotiating with Samsung and SK Hynix to achieve relatively "favorable" memory chip deals, amid skyrocketing prices for DRAM and NAND storage. He also expects Apple to find ways to lower the costs of some other core iPhone components, including the display and cameras.
Another analyst, Ming-Chi Kuo, also said that Apple's plan for the iPhone 18 Pro models was to "avoid raising prices as much as possible." He predicted that Apple would at least keep starting prices "flat" compared to the iPhone 17 Pro models.
Apple is expected to unveil the iPhone 18 Pro models in September.
Popular Stories
Images of third-party clear cases for the iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max suggest there is a chance Apple may revert back to a more familiar MagSafe ring design, and away from the controversial opaque white panel introduced on last year's iPhone 17 Pro cases.
The images have been circulating on Chinese social media and were spotted by MyDrivers. Where the iPhone 17 Pro clear...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
