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Apple, Google Commit to Fairer App Store Practices in UK

Apple and Google have agreed to a series of changes aimed at making their app stores fairer for developers, the UK's Competition and Markets Authority (CMA) announced today.

app store blue banner uk fixed
The concrete commitments come after the CMA found the two companies had a duopoly and designated them as having "strategic market status" in mobile platforms last October. The designation is not a finding of wrongdoing, but gives UK regulators new powers to demand specific changes to boost competition in the mobile market.

Under the agreed terms published by the CMA, both companies will ensure apps are reviewed and ranked on their app stores in a "fair, objective and transparent way," without discrimination against apps that compete with their own services. They also commit to safeguarding developer data collected during the app review process.

There are also requirements of Apple around the issue of interoperability. Apple must allow developers to more easily request access to iOS features and functionality, which could clear the way for third-party apps to better compete with Apple's own services.

"The commitments announced today allow Apple to continue advancing important privacy and security innovations for users and great opportunities for developers," Apple said in a statement given to Bloomberg.

The changes are set to take effect on April 1, pending a public consultation period that runs through March 3.

The CMA says it will closely monitor implementation and won't hesitate to impose formal requirements if the companies fail to follow through. Further measures are expected in the coming months that could include potential changes to how Apple's digital Wallet app operates.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Top Rated Comments

surferfb Avatar
4 weeks ago
Sounds like the UK got Apple to agree to do what it’s already doing. 🤣

But in all seriousness, I see no issues with this - seems reasonable and doesn’t require third party stores.
Score: 8 Votes (Like | Disagree)
4 weeks ago
Too bad those of us in the good old USA are 2nd class now. It seems like the only way for U.S. customers to get fairness out of Apple is though the government. Good to know.
Score: 6 Votes (Like | Disagree)
4 weeks ago
a big nothingburger it seems. apple and google were happy to sign off on this one and get the regulators off their back.
Score: 4 Votes (Like | Disagree)
surferfb Avatar
4 weeks ago

I may have misunderstood the last sentence in your comment. If “users who prefer one … model” were granted their wish, would that not exclude third-party app stores forever? User A wants just one store, user B wants more than one. There is no way to accommodate both. Again, I may have misread your point.
Happy to clarify!

In my opinion, given the fact that Android offers users the ability to install apps from alternate app stores (or no App Store at all), users who care strongly about being able to install apps from anywhere have an option: Buy an Android device. In other words, your User A should buy an iPhone, User B should buy an Android.

The issue is that (in my opinion) a subset of developers want access to Apple’s customers, who when compared to Android users, are significantly more likely to spend money on apps. But the subset of developers don’t want to follow Apple’s rules for various reasons (generally: they’d make more money if they didn’t have to), despite the fact that Apple’s rules are (again in my opinion) a huge part of the reason Apple users spend money on apps.

There is also a vocal minority of iPhone users, who are disproportionately represented on MacRumors (given it’s a technically proficient audience who are generally capable of safely analyzing and installing software from “unauthorized” sources in a way people like my dad, my mother-in-law and my kid are not) want to have an iPhone, but also want third party stores.

So rather than make trade offs, these developers and power users want to have government bureaucrats dictate that they get to have their cake (iPhone) and eat it too (sideloading/third party stores) and those who like things the way they are are just out of luck. And for the non-technical users who are now more susceptible to scams snd malware? Well too bad, they should learn how to use computers better.

But (in my opinion), given the significant privacy and security advantages that Apple’s model provides, having some bureaucrats take it away from everyone in the name of “competition” actually does more harm than good, and ironically reduces competition in the market.
Score: 3 Votes (Like | Disagree)
ThomasJL Avatar
3 weeks ago

Apple and Google have agreed to a series of changes aimed at making their app stores fairer for developers,
Anyone who believes that Apple, Google, and other Silicon Valley corporations care about making things “fairer” is extremely naïve. Silicon Valley corporations would support slave labor if it were both legal and led to large profits.

And many people, such as Tim Cook supporters, would try to justify Cook using slave labor by saying that he has a “fiduciary duty” to shareholders to maximize profits.
Score: 3 Votes (Like | Disagree)
4 weeks ago
What to do if, legally, companies are doing nothing wrong, but the government wants to do something? Well, the government can just define “how they do business” as illegal! :D
Score: 3 Votes (Like | Disagree)