Apple's upcoming foldable iPhone is expected to spur strong growth in worldwide foldable smartphone shipments in 2026, according to new estimates shared by IDC.
IDC believes the iPhone Fold will capture over 22 percent unit share and 34 percent of the foldables market value in its first year due to an expected $2,400 starting price point. Right now, the foldable market is dominated by Samsung and Google.
"The launch of Apple's first foldable iPhone will mark a turning point for the foldable segment," said Francisco Jeronimo, vice president of client devices at IDC. "This move is likely to boost category awareness and drive consumer interest. Apple tends to be a catalyst for mainstream adoption of new categories. Although foldables will continue to be a niche segment from a volume perspective, it will become a relevant value driver for most vendors offering foldables, as average selling prices will be 3 times higher than a standard smartphone."
The overall foldable smartphone market is expected to grow 30 percent in 2026 thanks to Apple joining the market, with some growth also expected from Samsung's Galaxy Z Trifold launching in January 2026.
Rumors suggest Apple's first foldable iPhone will debut in fall 2026 alongside the iPhone 18 Pro models. The iPhone Fold is expected to feature book-like design that folds horizontally, opening out into a larger iPad mini-sized display.
The device will be around 5.5 inches in size when folded, but it will open up to around 7.8 inches. Apple has worked to eliminate the crease with a reinforced hinge, and it could be one of the first foldable devices with no visible crease.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
Functionality will matter more, imo, if we can point to the Air as a recent example. Cheaper than the Pro, but nobody wants it because it has a nerfed battery and the worst camera Apple has shipped in years.
If the Fold is also The Longest Lasting iPhone Ever™ (and we think you're going to love it), then it has a real chance. If it's merely up to par on battery life and has just one crappy camera, that might hurt sales more than a $2499 starting price. There are a lot of Porsche and Range Rover types out there who would love to have the big flex if it's not a situation where 'everybody knows' it's actually a weak phone with bad battery life.
Still hoping for $1999 if only to avoid the gasps-from-the-crowd memes à la Studio Display Stand and Mac Pro wheels
Sorry to inform you, but the iPhone Air battery life is actually quite good.
