Here's When to Expect Apple's Answer to Meta's Ray-Ban Smart Glasses

Apple is reportedly developing smart glasses that could compete with the Meta Ray-Bans, but they are not expected to launch for a few more years.

Meta Ray Ban Glasses
Earlier this week, Apple supply chain analyst Ming-Chi Kuo said that he expects Apple's smart glasses to enter mass production in the second quarter of 2027. Similar to the Meta Ray-Bans, he said that Apple's glasses will allow users to take photos, record videos, and listen to music, with both touch and hands-free voice control. These type of smart glasses are intended to let you capture a moment without needing to take your phone out of your pocket.

Kuo said that Apple plans to offer multiple frame and material options for its smart glasses, but he did not indicate if it will partner with a major glasses brand, such as Ray-Ban or Oakley. Meta's smart glasses are offered with three different Ray-Ban frames, including the iconic Wayfarer style that has been popular for decades.

Like the Meta Ray-Bans, Kuo said Apple's first glasses will not have built-in augmented reality displays. However, next-generation Meta Ray-Bans with such displays are expected to launch later this year, so Apple will remain well behind.

Meta's glasses are equipped with a 12-megapixel camera with 1080p video capture, dual speakers, five microphones, a touchpad on the right arm, and an LED that indicates when video recording is active. Meta says the glasses last up to four hours with a single charge, and up to 36 hours with a fully-charged carrying case.

Meta Ray-Bans were released in September 2023, with U.S. pricing starting at $299. In February, Ray-Ban owner EssilorLuxottica announced that it had sold more than two million pairs of the glasses, making them a relative hit in a growing device category.

For now, Apple's only head-mounted device is the Vision Pro, which starts at a hefty $3,499. It is estimated that Apple has sold only 500,000 to 700,000 units of the Vision Pro, at best, since it launched in February 2024. Kuo believes that Apple's smart glasses will be far more successful, with shipments reaching 3-5 million units or more in 2027.

The unfortunate part is that 2027 remains quite a while away, with Apple's competitors in this space innovating at a much faster pace.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon Prime Day is currently in its second day, and this year the event will last for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon....

Top Rated Comments

txa1265 Avatar
5 days ago at 11:43 am

Apple should have released something like this years ago. Instead they’re years away from releasing something like this.
Google's farcical 'Google Glass' crapware says otherwise.
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
5 days ago at 11:40 am
Take your time, Apple. No rush. Get it right.
Score: 10 Votes (Like | Disagree)
Joe Rossignol Avatar
5 days ago at 11:58 am

Take your time, Apple. No rush. Get it right.
This is the age-old saying with Apple. They're not always first, but they do it better. Except it's getting increasingly hard to believe in that lately. Apple Intelligence was not first or better.
Score: 8 Votes (Like | Disagree)
tyranne201 Avatar
5 days ago at 12:44 pm
I hope everyone start banning theses glasses in restaurants, bathrooms and everything else.
Score: 8 Votes (Like | Disagree)
tonester1984 Avatar
5 days ago at 12:58 pm
Apple wasted so much money and time on the Apple Car, a space they really had no reason to get into, IMO. They should of spent that time and money on AI and apparently more wearables.

However, I just see all this AI getting into everything and I can honestly say I don't want any of it and while I think AI and the potential for wearables and eventually even implantables are very cool and have some really great applications, I think the dangers of isolation, depression, manipulation, privacy intrusion, government and cooperate tracking; just to name a few, far outweigh the benefit.

I find myself increasingly wanting to get technology out of my life! I think 1998-2006 was the sweet spot of technology. Wish we could go back to the simplicity of that time, before everything had to be on the internet, but we still had great computers.
Score: 8 Votes (Like | Disagree)
hieranonymous Avatar
5 days ago at 12:41 pm

Google's farcical 'Google Glass' crapware says otherwise.
If other companies’ bad takes on a concept served as discouragement, Apple would never have released the iPod, the iPhone, the iPad, the Apple Watch.
Score: 6 Votes (Like | Disagree)