Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.


The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

"Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today's NFL playoff games.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...

Top Rated Comments

itsMaxDigital Avatar
23 months ago
working on a project while Making breakfast and interacting with your kids ? this will never happen
Score: 43 Votes (Like | Disagree)
Doctor Q Avatar
23 months ago
Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.
Score: 30 Votes (Like | Disagree)
macvicta Avatar
23 months ago
This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads? We’re a decade away from a version of the Vision Pro that makes this commercial realistic.
Score: 28 Votes (Like | Disagree)
8KYUP Avatar
23 months ago
So stoked to see this! I am ready and waiting. Ready to test the full Mac interface, alongside native apps, and check out what's possible in terms of productivity right off the bat. Looks amazing. We are one week out!

Here is a great vid on who it is for and why:

Score: 27 Votes (Like | Disagree)
attohs Avatar
23 months ago
New ad, same old content.
Score: 26 Votes (Like | Disagree)
gleepskip Avatar
23 months ago
It's too bad there's not an inherent use case for this product like there is for a phone and a watch. So much technology, so little need.
Score: 25 Votes (Like | Disagree)