Apple Highlights Developer Reactions to Vision Pro Labs: 'Audible Gasp'

Last month, Apple began hosting Vision Pro developer labs in Cupertino, London, Munich, Shanghai, Singapore, and Tokyo, allowing developers to get early hands-on time with the headset. The one-day labs enable developers to test and optimize their apps on visionOS, with Apple employees available to help with setup and troubleshooting.

Vision Pro lab
Apple today highlighted some positive reactions from developers who have attended the labs and had an opportunity to try on the Vision Pro.

"I'd been staring at this thing in the simulator for weeks and getting a general sense of how it works, but that was in a box," said David Smith, developer of the Widgetsmith app. "The first time you see your own app running for real, that's when you get the audible gasp."

Fantastical and Cardhop developer Michael Simmons described the Vision Pro labs as a "proving ground" for spatial computing. "Experiencing spatial computing not only validated the designs we'd been thinking about — it helped us start thinking not just about left to right or up and down, but beyond borders at all," he said.

Any registered Apple developer who is at least 18 years old can apply to attend a Vision Pro lab for free on Apple's website, with additional dates added through late September depending on the location. Developers must have a new visionOS app in active development, or an existing iPadOS or iOS app, and Apple says priority will be given to developers who are building apps that are specially optimized for the Vision Pro.

In early August, Bloomberg's Mark Gurman said he heard the labs had been "under-filled with small amounts of developers," but interest could improve as time goes on. There are no labs available on the East Coast of the U.S., and Apple is not paying for travel or accommodation expenses involved with attending.

Apple says the Vision Pro will launch in the U.S. in early 2024, and in additional countries later that year. The headset will be priced at $3,499.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

vertsix Avatar
31 months ago
There was an audible gasp from me as well at the $3499 price tag.
Score: 49 Votes (Like | Disagree)
JPack Avatar
31 months ago
I thought they were referring to this gasp:

Score: 44 Votes (Like | Disagree)
redman042 Avatar
31 months ago

Agreed. Vision Pro imo will see huge demand. $3500? A large screen OLED TV alone costs 2,000 and no one complains about that. Also that’s just one item that Vision Pro can replace and help you save. iPhone replaced so many things same will be for Vision Pro.
A TV benefits the whole household, and it's something we are all used to budgeting for once every decade or so.

A VR headset is a new device category for most, and only one person at a time can use it.

Very different use cases here.
Score: 36 Votes (Like | Disagree)
tripsync Avatar
31 months ago
Can't wait for all the jokes relating to "gasping about the price"
Score: 35 Votes (Like | Disagree)
macpro2000 Avatar
31 months ago

There was an audible gasp from me as well at the $3499 price tag.
Not sure why. People that understand the price of current technology should realize it’s a great price.
Score: 31 Votes (Like | Disagree)
klasma Avatar
31 months ago
"The first time you see your own app running for real, that's when you get the audible gasp."

That also tends to happen with traditional 2D apps. ;)
Score: 28 Votes (Like | Disagree)