Apple Highlights Developer Reactions to Vision Pro Labs: 'Audible Gasp'

Last month, Apple began hosting Vision Pro developer labs in Cupertino, London, Munich, Shanghai, Singapore, and Tokyo, allowing developers to get early hands-on time with the headset. The one-day labs enable developers to test and optimize their apps on visionOS, with Apple employees available to help with setup and troubleshooting.

Vision Pro lab
Apple today highlighted some positive reactions from developers who have attended the labs and had an opportunity to try on the Vision Pro.

"I'd been staring at this thing in the simulator for weeks and getting a general sense of how it works, but that was in a box," said David Smith, developer of the Widgetsmith app. "The first time you see your own app running for real, that's when you get the audible gasp."

Fantastical and Cardhop developer Michael Simmons described the Vision Pro labs as a "proving ground" for spatial computing. "Experiencing spatial computing not only validated the designs we'd been thinking about — it helped us start thinking not just about left to right or up and down, but beyond borders at all," he said.

Any registered Apple developer who is at least 18 years old can apply to attend a Vision Pro lab for free on Apple's website, with additional dates added through late September depending on the location. Developers must have a new visionOS app in active development, or an existing iPadOS or iOS app, and Apple says priority will be given to developers who are building apps that are specially optimized for the Vision Pro.

In early August, Bloomberg's Mark Gurman said he heard the labs had been "under-filled with small amounts of developers," but interest could improve as time goes on. There are no labs available on the East Coast of the U.S., and Apple is not paying for travel or accommodation expenses involved with attending.

Apple says the Vision Pro will launch in the U.S. in early 2024, and in additional countries later that year. The headset will be priced at $3,499.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

vertsix Avatar
32 months ago
There was an audible gasp from me as well at the $3499 price tag.
Score: 49 Votes (Like | Disagree)
JPack Avatar
32 months ago
I thought they were referring to this gasp:

Score: 44 Votes (Like | Disagree)
redman042 Avatar
32 months ago

Agreed. Vision Pro imo will see huge demand. $3500? A large screen OLED TV alone costs 2,000 and no one complains about that. Also that’s just one item that Vision Pro can replace and help you save. iPhone replaced so many things same will be for Vision Pro.
A TV benefits the whole household, and it's something we are all used to budgeting for once every decade or so.

A VR headset is a new device category for most, and only one person at a time can use it.

Very different use cases here.
Score: 36 Votes (Like | Disagree)
tripsync Avatar
32 months ago
Can't wait for all the jokes relating to "gasping about the price"
Score: 35 Votes (Like | Disagree)
macpro2000 Avatar
32 months ago

There was an audible gasp from me as well at the $3499 price tag.
Not sure why. People that understand the price of current technology should realize it’s a great price.
Score: 31 Votes (Like | Disagree)
klasma Avatar
32 months ago
"The first time you see your own app running for real, that's when you get the audible gasp."

That also tends to happen with traditional 2D apps. ;)
Score: 28 Votes (Like | Disagree)