Apple Launches Online Store on China's WeChat Platform
Apple has launched an online store in China's WeChat app, the Tencent-owned social media platform has announced (via Reuters).
China's dominant messaging app will host the Apple store via one of its mini-programs, which typically offers e-commerce, financial, and live-streaming services to WeChat's over 1.2 billion users.
Customers will be able to purchase the full line of Apple products including iPhones, iPads, and Macs on the store. Orders via WeChat are eligible for free shipping, and some users can pay for three-hour delivery and access Apple's trade-in program.
The move follows a pattern of Apple branching out its sales in China by turning to social media platforms, which Chinese consumers increasingly use to shop.
As Reuters points out, Apple already operates a similar shop on Tencent-rival Alibaba Group's Tmall online marketplace, while JD.com, China's second-largest online retailer, is an official Apple reseller. Apple also tried marketing its products on a livestream in China in May for the first time with an hour-long show.
China's smartphone sales in the first quarter fell 5% year on year, marking the lowest first-quarter sales figure for the country since 2014, according to data from Counterpoint Research cited by Reuters.
However, the research firm said Apple bucked the trend in the same quarter by recording a 19.9% share of the Chinese smartphone market – its biggest since 2014 – as it increased sales by 6% year-on-year in a declining market.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
('https://www.macrumors.com/2023/07/11/apple-launches-online-store-china-wechat/')
