Apple Highlights Audio Sharing on AirPods Pro in New Holiday Ad

Apple today released a new "Share the Joy" holiday ad highlighting the ability to share audio with AirPods Pro. The ad revolves around two people listening to the song "PUFF" by Bhavi and Bizarrap as they run around a city wearing AirPods Pro.


Throughout the 90-second video, various objects and eventually the couple themselves vanish into a cloud of snow, as part of the holiday theme. Should this be Apple's annual holiday ad, it represents a change of pace from more heartfelt editions in the past and is instead more upbeat with hip-hop music and fast transitions.

"Share the joy of the holidays with Audio Sharing on AirPods Pro," says Apple, in the video description. Audio sharing is compatible with all AirPods, AirPods Pro, and AirPods Max models, as well as select Beats headphones. To share audio, connect AirPods to an iPhone or iPad, tap the AirPlay icon in Control Center, and tap on Share Audio.

As the holiday shopping season gets underway, Apple has announced its annual Black Friday through Cyber Monday shopping event, offering customers a free Apple gift card with the purchase of select products. Apple's extended holiday return policy is also in effect, with most items purchased since November 4 eligible for return until early January.

Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Buy Now)
Related Forum: AirPods

Top Rated Comments

prizm Avatar
19 months ago
Is this a pro cocaine ad?
Score: 6 Votes (Like | Disagree)
bowens Avatar
19 months ago
Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
Score: 5 Votes (Like | Disagree)
twocents Avatar
19 months ago

Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
this and the frenzy to get red cups today at Starbucks is really getting me in the holiday spirit ?
Score: 3 Votes (Like | Disagree)
reflekshunmusic Avatar
19 months ago

Wild visual effects! But that's the only good part of the ad. It lacks substance. What does snow have to do with audio sharing? Nothing.
It demonstrates that you can be in sync with someone else, and create a beautiful harmony together in dance, disintegrating various objects into snow, and disappearing into the unknown with them forever!
Score: 3 Votes (Like | Disagree)
evertjr Avatar
19 months ago
Beautiful ad
Score: 3 Votes (Like | Disagree)
Kylo83 Avatar
19 months ago
Terrible song
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...