Amazon Announces Prime Day Follow-Up Event Coming in October

Amazon today announced a follow-up to its popular summertime "Prime Day" event, which it's calling "Prime Early Access Sale." This event will run for two days on October 11 and 12, and is available exclusively for Amazon Prime members.

prime early access
The company is describing the new sale as an "early access" event for holiday deals, ahead of Black Friday shopping in November. There isn't a concrete list of deals yet, but if the sale is similar to Prime Day, you can expect a handful of solid Apple-related product discounts.

Amazon also says there will be markdowns on Fire TVs and tablets, and products from brands like Hasbro, iRobot, KitchenAid, Samsung, LEGO, Adidas, and more. Select deals have kicked off early as well, including four months of Amazon Music Unlimited for new members and Grubhub+ free for a year for Prime members.

We'll be tracking all of the top Apple product and accessory deals during the Prime Early Access Sale in October, so be sure to keep an eye out for those sales in a few weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Top Rated Comments

ProfessionalFan Avatar
9 weeks ago
The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
9 weeks ago
I'm excited.

I've been holding out for an Apple Watch Ultra at $399.96.
Score: 10 Votes (Like | Disagree)
R_Allonce Avatar
9 weeks ago
Prime day is consumerism at its finest. It is the illusion of getting good deals that make you feel like you're getting a bang for your buck when in reality they're just enticing you to spend more on stuff you weren't initially planning on purchasing. Not to mention that some of their sales are fake and never truly marked down. You can research it.
Score: 9 Votes (Like | Disagree)
Cheesehead Dave Avatar
9 weeks ago
Translation: "We didn't sell off enough of the unsellable crap last time, so we're gonna keep trying until you suckers finally give in and buy something."
Score: 4 Votes (Like | Disagree)
Unggoy Murderer Avatar
9 weeks ago

The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
You can still get some decent deals to be honest. Once you sift though all of the rubbish / garbage items you can sometimes get a bargain. I've done pretty well on things like Lifx, Nanoleaf, and Hue lights.
Score: 3 Votes (Like | Disagree)
Sir_Macs_A_Lot Avatar
9 weeks ago
Like with anything...the more of them you have...the less 'special' or meaningful they become.
Since this one is exclusively for Prime Members (and not the general public) we will see just how much Amazon really appreciates us. (They'd better have some killer deals.)
Score: 3 Votes (Like | Disagree)

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