Amazon Announces Prime Day Follow-Up Event Coming in October - MacRumors
Skip to Content

Amazon Announces Prime Day Follow-Up Event Coming in October

Amazon today announced a follow-up to its popular summertime "Prime Day" event, which it's calling "Prime Early Access Sale." This event will run for two days on October 11 and 12, and is available exclusively for Amazon Prime members.

prime early access
The company is describing the new sale as an "early access" event for holiday deals, ahead of Black Friday shopping in November. There isn't a concrete list of deals yet, but if the sale is similar to Prime Day, you can expect a handful of solid Apple-related product discounts.

Amazon also says there will be markdowns on Fire TVs and tablets, and products from brands like Hasbro, iRobot, KitchenAid, Samsung, LEGO, Adidas, and more. Select deals have kicked off early as well, including four months of Amazon Music Unlimited for new members and Grubhub+ free for a year for Prime members.

We'll be tracking all of the top Apple product and accessory deals during the Prime Early Access Sale in October, so be sure to keep an eye out for those sales in a few weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Popular Stories

iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
apple pro tell logo

Apple Launching Two More New Products This Friday

Monday November 9, 2026 4:22 am PST by
The Apple launches keep coming! The company is set to release two new products on Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October. Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and...
duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...

Top Rated Comments

ProfessionalFan Avatar
54 months ago
The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
54 months ago
I'm excited.

I've been holding out for an Apple Watch Ultra at $399.96.
Score: 10 Votes (Like | Disagree)
54 months ago
Prime day is consumerism at its finest. It is the illusion of getting good deals that make you feel like you're getting a bang for your buck when in reality they're just enticing you to spend more on stuff you weren't initially planning on purchasing. Not to mention that some of their sales are fake and never truly marked down. You can research it.
Score: 9 Votes (Like | Disagree)
54 months ago
Translation: "We didn't sell off enough of the unsellable crap last time, so we're gonna keep trying until you suckers finally give in and buy something."
Score: 4 Votes (Like | Disagree)
Sir_Macs_A_Lot Avatar
54 months ago
Like with anything...the more of them you have...the less 'special' or meaningful they become.
Since this one is exclusively for Prime Members (and not the general public) we will see just how much Amazon really appreciates us. (They'd better have some killer deals.)
Score: 3 Votes (Like | Disagree)
54 months ago

The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
You can still get some decent deals to be honest. Once you sift though all of the rubbish / garbage items you can sometimes get a bargain. I've done pretty well on things like Lifx, Nanoleaf, and Hue lights.
Score: 3 Votes (Like | Disagree)
Latest Stories
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
7 hours ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
7 hours ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
8 hours ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
8 hours ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
9 hours ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
10 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
12 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
12 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
12 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
12 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
12 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
12 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
13 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
13 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
14 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
14 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
14 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
15 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
15 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
15 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
16 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
17 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
17 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
17 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
18 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
1 day ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
2 days ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
2 days ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago