Amazon Announces Prime Day Follow-Up Event Coming in October - MacRumors
Skip to Content

Amazon Announces Prime Day Follow-Up Event Coming in October

by

Amazon today announced a follow-up to its popular summertime "Prime Day" event, which it's calling "Prime Early Access Sale." This event will run for two days on October 11 and 12, and is available exclusively for Amazon Prime members.

prime early access
The company is describing the new sale as an "early access" event for holiday deals, ahead of Black Friday shopping in November. There isn't a concrete list of deals yet, but if the sale is similar to Prime Day, you can expect a handful of solid Apple-related product discounts.

Amazon also says there will be markdowns on Fire TVs and tablets, and products from brands like Hasbro, iRobot, KitchenAid, Samsung, LEGO, Adidas, and more. Select deals have kicked off early as well, including four months of Amazon Music Unlimited for new members and Grubhub+ free for a year for Prime members.

We'll be tracking all of the top Apple product and accessory deals during the Prime Early Access Sale in October, so be sure to keep an eye out for those sales in a few weeks.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: Prime Day

Popular Stories

Surprise and Shine Live Coverage Article

Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, and More Expected

Wednesday September 9, 2026 9:10 am PDT by
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Read Full Article • 1303 comments
iphone duo

Apple Announces Foldable 'iPhone Duo'

Wednesday September 9, 2026 10:56 am PDT by
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display. The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Read Full Article • 522 comments
apple surprise and shine event

Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...
Read Full Article • 35 comments

Top Rated Comments

ProfessionalFan Avatar
ProfessionalFan
52 months ago
The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
dumastudetto
52 months ago
I'm excited.

I've been holding out for an Apple Watch Ultra at $399.96.
Score: 10 Votes (Like | Disagree)
R
R_Allonce
52 months ago
Prime day is consumerism at its finest. It is the illusion of getting good deals that make you feel like you're getting a bang for your buck when in reality they're just enticing you to spend more on stuff you weren't initially planning on purchasing. Not to mention that some of their sales are fake and never truly marked down. You can research it.
Score: 9 Votes (Like | Disagree)
C
Cheesehead Dave
52 months ago
Translation: "We didn't sell off enough of the unsellable crap last time, so we're gonna keep trying until you suckers finally give in and buy something."
Score: 4 Votes (Like | Disagree)
Sir_Macs_A_Lot Avatar
Sir_Macs_A_Lot
52 months ago
Like with anything...the more of them you have...the less 'special' or meaningful they become.
Since this one is exclusively for Prime Members (and not the general public) we will see just how much Amazon really appreciates us. (They'd better have some killer deals.)
Score: 3 Votes (Like | Disagree)
U
Unggoy Murderer
52 months ago

The more of these "events" stores do, the worse the sales get. I remember a time when I could actually find some good deals on Black Friday. But nowadays, they run BF in July or BF in October and it's crap. And then the actual BF is just another one of those days. We get year round events with no actual good deals.
You can still get some decent deals to be honest. Once you sift though all of the rubbish / garbage items you can sometimes get a bargain. I've done pretty well on things like Lifx, Nanoleaf, and Hue lights.
Score: 3 Votes (Like | Disagree)
Read All Comments