Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips

Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge).

tsmc semiconductor chip inspection 678x452
At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup company founded by former Apple chip designers, for $1.4 billion earlier this year.

Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life." Moreover, the company promised that it would be scaling up its Adreno GPUs to offer desktop-class gaming capabilities in future PCs. Qualcomm hopes to be able to send samples to clients in around nine months, ahead of the first products containing the chips launching in 2023.

Tags: Arm, Qualcomm

Top Rated Comments

BC2009 Avatar
12 months ago
So if Apple maintains the same lead on Qualcomm in with regard to PC/Mac chips that they do in the mobile arena, then they have nothing to worry about. Qualcomm chips powering Android phones are at least 2 to 3 years behind Apple in performance and Android phones only make up for it by providing obscene amounts of RAM on the high-end phones.

The advantage here for the consumer is that it will prevent Apple from resting on their laurels and holding back more powerful designs because they don't yet need them (much like Intel did with AMD years ago). You gotta have somebody at least chasing after Apple even if they are likely not going to catch them. I actually wish Apple had more competition in the tablet arena so iPad might got better faster.

The other disadvantage for PC's is that the operating system is coming from a different vendor than the SOC. When Apple needs to optimizing something, they just push it from software to hardware. For Microsoft and Qualcomm, that is going to be a negotiation with a slower turn-around time.
Score: 18 Votes (Like | Disagree)
torontotim Avatar
12 months ago

if only apple paid their designers better to retain them.
People working at this level rarely leave because of compensation.
Score: 16 Votes (Like | Disagree)
Zaft Avatar
12 months ago
Good luck. By 2023 apple will be far ahead.
Score: 15 Votes (Like | Disagree)
SactoGuy18 Avatar
12 months ago
They'll never catch up to Apple. Reason: the Apple M-series SoC's a highly optimized for MacOS, something that the Qualcomm ARM-based SoC's may not be able to do unless Windows 11 on ARM is written to take full advantage of the Qualcomm ARM design.
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
12 months ago
Competition is never bad.

But it takes them so long to even try to catch up Apple...
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
12 months ago
Qualcomm is late to the party.

Haha! The competition is good but Good luck!

Apple silicon chip is just way too good. Real talk!



Attachment Image
Score: 12 Votes (Like | Disagree)

Related Stories

m1 pro vs max feature

Leaked Intel Roadmap Reveals More Efficient Chip Than M1 Pro and Max to Launch Within Two Years

Thursday February 24, 2022 2:11 am PST by
A leaked roadmap by Intel suggests that the company is developing a new lineup of CPUs that are targeted at outperforming Apple's 14-inch MacBook Pro with the M1 Pro and M1 Max chips by late 2023, or early 2024, which would be almost two years after the new chips and laptop made their debut. The roadmap by Intel, initially leaked by AdoredTV and interpreted by Wccftech, explicitly states...
ternus m1 chip

Today Marks the One Year Anniversary of the First Apple Silicon Macs

Wednesday November 10, 2021 6:25 am PST by
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world. At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini. With the M1 chip, Apple delivered...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...
m1 ultra performance chart

M1 Ultra Doesn't Beat Out Nvidia's RTX 3090 GPU Despite Apple's Charts

Thursday March 17, 2022 1:17 pm PDT by
Despite Apple's claims and charts, the new M1 Ultra chip is not able to outperform Nvidia's RTX 3090 in terms of raw GPU performance, according to benchmark testing performed by The Verge. When the M1 Ultra was introduced, Apple shared a chart that had the new chip winning out over the "highest-end discrete GPU" in "relative performance," without details on what tests were run to achieve...
iPhone SE 2022 Red Feature

Apple Event Announced for March 8: 'Peek Performance'

Wednesday March 2, 2022 9:03 am PST by
Apple today announced that it will be holding its first event of 2022 on Tuesday, March 8 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Subscribe to the MacRumors YouTube channel for more videos. As with the 2021 events, Apple's first event of 2022 will continue to be a digital-only gathering with no members of the media invited to...
qualcomm snapdragon x70

Qualcomm Unveils 5G Snapdragon X70 Modem That May Appear in 2023 iPhones

Tuesday March 1, 2022 2:26 am PST by
Qualcomm has unveiled its new 5G Snapdragon X70 modem, which is likely to be the last Qualcomm modem to be used by Apple in its iPhones before it switches to in-house custom-designed chips. Qualcomm says its latest 5G modem for smartphones includes "the world's first 5G AI processor integrated in a 5G Modem-RF System," which is supposed to increase the average download and uplink speeds on...
mac studio ports

M1 Ultra Mac Studio is 2 Pounds Heavier Than M1 Max Version Due to Thermal Differences

Wednesday March 9, 2022 10:31 am PST by
The Mac Studio comes in two varieties, one with the same M1 Max chip used in the 2021 MacBook Pro models and a second featuring an M1 Ultra chip, which is two interconnected M1 Max chips that operate as a single chip. Following yesterday's event, Apple's technical specifications for the Mac Studio went live, and there was a curiosity - the M1 Ultra version of the Mac Studio is a full two...

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...