Apple Calls on Developers to Take Advantage of New In-App Events App Store Feature
With the launch of iOS 15 and iPadOS 15, Apple introduced a new App Store feature that's designed to highlight in-app events, allowing customers to keep up with new happenings in their favorite apps.
Apple is preparing to implement in-app events, and today called on developers to start creating in-app events in App Store Connect.
In-app events can highlight in-game competitions, movie premieres, livestream experiences, fitness challenges, and more. Apple says that in-app events can encourage people to try out apps, provide existing users with new ways to enjoy an app, and give former users a reason to return.
Events will start appearing in the App Store on devices running iOS 15 and iPadOS 15 on Wednesday, October 27.
The update could be timed to the iOS and iPadOS 15.1 release, which is coming next week. Apple has confirmed that macOS Monterey is coming on Monday, October 25, but it is not yet clear if the iOS and iPadOS 15.1 updates will come on the same day or later in the week, such as on the 27th.
Popular Stories
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23.
While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
Apple today announced it is Indie Games Week on the App Store, in celebration of the "incredible catalog of imaginative games made by independent teams with big dreams."
Apple said seven acclaimed indie games are debuting on the App Store. No Man's Sky will be making its mobile debut on iPhone and iPad on October 28, and the six other games are Sifu, Vampire Crawlers, Little Kitty, Big City, 9 ...
Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the App Store if developers fail to act.
The updated 1.2...
