Apple Calls on Developers to Take Advantage of New In-App Events App Store Feature
With the launch of iOS 15 and iPadOS 15, Apple introduced a new App Store feature that's designed to highlight in-app events, allowing customers to keep up with new happenings in their favorite apps.
Apple is preparing to implement in-app events, and today called on developers to start creating in-app events in App Store Connect.
In-app events can highlight in-game competitions, movie premieres, livestream experiences, fitness challenges, and more. Apple says that in-app events can encourage people to try out apps, provide existing users with new ways to enjoy an app, and give former users a reason to return.
Events will start appearing in the App Store on devices running iOS 15 and iPadOS 15 on Wednesday, October 27.
The update could be timed to the iOS and iPadOS 15.1 release, which is coming next week. Apple has confirmed that macOS Monterey is coming on Monday, October 25, but it is not yet clear if the iOS and iPadOS 15.1 updates will come on the same day or later in the week, such as on the 27th.
Popular Stories
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23.
While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
X's XChat app is no longer available from the App Store. The app does not come up when searching for it in the App Store, and clicking a link to it on the web returns an unavailable error.
XChat allows X users to communicate with one another using end-to-end encryption and disappearing messages. The app's description says it is a "private, focused space built for conversation." XChat launched...
Apple today filed its opening merits brief with the Supreme Court as it prepares to fight the contempt ruling that forced it to change its App Store rules. Apple is asking the Supreme Court to reverse or vacate the contempt order, which would return the App Store to its pre–2025 rules.
The Supreme Court filing is part of Apple's ongoing legal battle with Epic Games, which has gotten more...
