Apple Calls on Developers to Take Advantage of New In-App Events App Store Feature
With the launch of iOS 15 and iPadOS 15, Apple introduced a new App Store feature that's designed to highlight in-app events, allowing customers to keep up with new happenings in their favorite apps.
Apple is preparing to implement in-app events, and today called on developers to start creating in-app events in App Store Connect.
In-app events can highlight in-game competitions, movie premieres, livestream experiences, fitness challenges, and more. Apple says that in-app events can encourage people to try out apps, provide existing users with new ways to enjoy an app, and give former users a reason to return.
Events will start appearing in the App Store on devices running iOS 15 and iPadOS 15 on Wednesday, October 27.
The update could be timed to the iOS and iPadOS 15.1 release, which is coming next week. Apple has confirmed that macOS Monterey is coming on Monday, October 25, but it is not yet clear if the iOS and iPadOS 15.1 updates will come on the same day or later in the week, such as on the 27th.
Popular Stories
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable.
This new payment option allows you to offer subscribers more affordable...
Apple will not be able to delay a district court battle over fee calculations while it waits to hear whether the U.S. Supreme Court will weigh in on the latest developments in its long-running dispute with Epic Games.
On Tuesday, the Ninth Circuit Court of Appeals reversed an earlier decision letting Apple keep its current zero-fee link-out commission structure in place while it appeals to...
Apple today filed an emergency application with the Supreme Court, asking for a stay on App Store fee calculations while it waits to hear whether the Supreme Court will weigh in on the latest developments in its legal battle with Epic Games.
Apple argues that without a stay, it will face irreparable harm. Apple says it will have to litigate the fundamentals of its business model with the...
