Apple Calls on Developers to Take Advantage of New In-App Events App Store Feature
With the launch of iOS 15 and iPadOS 15, Apple introduced a new App Store feature that's designed to highlight in-app events, allowing customers to keep up with new happenings in their favorite apps.
Apple is preparing to implement in-app events, and today called on developers to start creating in-app events in App Store Connect.
In-app events can highlight in-game competitions, movie premieres, livestream experiences, fitness challenges, and more. Apple says that in-app events can encourage people to try out apps, provide existing users with new ways to enjoy an app, and give former users a reason to return.
Events will start appearing in the App Store on devices running iOS 15 and iPadOS 15 on Wednesday, October 27.
The update could be timed to the iOS and iPadOS 15.1 release, which is coming next week. Apple has confirmed that macOS Monterey is coming on Monday, October 25, but it is not yet clear if the iOS and iPadOS 15.1 updates will come on the same day or later in the week, such as on the 27th.
Popular Stories
Google was today fined €890 million ($1 billion) by the European Union for breaching antitrust rules with regard to its search and Google Play store services.
The European Commission found that Google had broken the Digital Markets Act (DMA) by using its dominant position in the search market to favour its own services, like shopping and hotel deals, over those of rivals.
The Commission ...
Apple is facing a new lawsuit from three customers who allegedly lost a combined $1.8 million after falling victim to a fake Bitcoin wallet app in the App Store, according to a complaint filed in California federal court on Friday.
The complaint alleges that Apple violated California's Consumers Legal Remedies Act and other laws by failing to adequately review and monitor apps distributed...
Apple said new UK App Store rules would give regulators a "highly intrusive" role dictating how it runs its business, reports Reuters. Apple submitted feedback to the UK's Competition and Markets Authority as it considers forcing Apple to change its App Store rules around steering.
The CMA wants Apple to let developers link to payment options outside of the App Store, which the CMA says will ...
