Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event - MacRumors
Skip to Content

Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event

Apple's online storefront has gone down ahead of the "Unleashed" event taking place later today, where brand new MacBook Pros are expected to be announced.

apple store down banner
The new MacBook Pros will be the first major redesign to the most high-end MacBooks in years. Featuring the next-generation Apple silicon, a brand new design, additional I/O, and a mini-LED display, the new 14-inch and 16-inch MacBook Pros are expected to be high in demand, with equally high expectations from customers.

Alongside the new MacBook Pros, Apple may also announce the third-generation AirPods, rumored to feature a new and updated design, improved sound quality, and make use of new features in iOS 15, such as Conversation Boost. Less likely, Apple could announce a larger Apple silicon iMac and possibly even an updated high-end Mac mini.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our comprehensive guide.

Popular Stories

iPhone Handoff iOS 27 Feature

T-Mobile to Charge $5 a Month for iOS 27 iPhone Handoff

Thursday September 10, 2026 3:58 pm PDT by
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones. iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it. T-Mobile says customers can use their number across two compatible iPhone models and...
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...
iOS 27 Feature Dark

Apple Announces iOS 27 Release Date

Wednesday September 9, 2026 10:46 am PDT by
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month. iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14. iOS 27 is...

Top Rated Comments

64 months ago
Price hikes incoming.

Score: 36 Votes (Like | Disagree)
heystu Avatar
64 months ago
My wife's on the phone right now requesting credit limit decreases on all my cards, should never have mentioned the keynote 😫
Score: 30 Votes (Like | Disagree)
ProfessionalFan Avatar
64 months ago
I hope the new MacBooks go up for sale right after the event
Score: 23 Votes (Like | Disagree)
64 months ago
This is going to be a top-notch event.
Score: 22 Votes (Like | Disagree)
fwmireault Avatar
64 months ago
Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!
Score: 11 Votes (Like | Disagree)
64 months ago

Why does the store need to go down five hours before the show?
Prevents a large amount of cancelations and returns from people who happened to order right before or during the event as well
Score: 7 Votes (Like | Disagree)