Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event

Apple's online storefront has gone down ahead of the "Unleashed" event taking place later today, where brand new MacBook Pros are expected to be announced.

apple store down banner
The new MacBook Pros will be the first major redesign to the most high-end MacBooks in years. Featuring the next-generation Apple silicon, a brand new design, additional I/O, and a mini-LED display, the new 14-inch and 16-inch MacBook Pros are expected to be high in demand, with equally high expectations from customers.

Alongside the new MacBook Pros, Apple may also announce the third-generation AirPods, rumored to feature a new and updated design, improved sound quality, and make use of new features in iOS 15, such as Conversation Boost. Less likely, Apple could announce a larger Apple silicon iMac and possibly even an updated high-end Mac mini.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our comprehensive guide.

Top Rated Comments

MacFather Avatar
13 months ago
Price hikes incoming.

Score: 36 Votes (Like | Disagree)
heystu Avatar
13 months ago
My wife's on the phone right now requesting credit limit decreases on all my cards, should never have mentioned the keynote ?
Score: 30 Votes (Like | Disagree)
ProfessionalFan Avatar
13 months ago
I hope the new MacBooks go up for sale right after the event
Score: 23 Votes (Like | Disagree)
infinitea Avatar
13 months ago
This is going to be a top-notch event.
Score: 22 Votes (Like | Disagree)
fwmireault Avatar
13 months ago
Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!
Score: 11 Votes (Like | Disagree)
Boil Avatar
13 months ago
Bring on the Mac mini Max...!!!

10-core CPU (8P/2E)
32-core GPU
16-core Neural Engine
64GB RAM
1TB SSD
10Gb Ethernet
$2999
Score: 7 Votes (Like | Disagree)

Related Stories

macbook pro blooming

Reports Suggest Mini-LED 'Blooming' Effect on New MacBook Pro Displays Not an Issue

Thursday October 28, 2021 1:56 am PDT by
Reports suggest that despite the new 14-inch and 16-inch MacBook Pros sharing the same mini-LED display technology as the 12.9-inch iPad Pro, the new Mac computers are not obviously suffering "blooming," a phenomenon found on the iPad Pro. The new MacBook Pros and the 12.9-inch iPad Pro consist of mini-LED technology, which uses dimming zones. These local dimming zones allow specific screen ...
16 inch macbook pro m2 render

Don't Buy a MacBook Pro Right Now

Friday October 15, 2021 2:18 am PDT by
New MacBook Pro models are expected to be announced on Monday at Apple's "Unleashed" event, bringing some of the biggest improvements to the product line to date, including some surprising changes, so any prospective MacBook Pro buyers should wait for the new devices to come out. According to our full feature breakdown aggregated from our coverage from a wide range of sources, including...
maxresdefault

Everything Announced at the Apple Event in Just 7 Minutes

Monday October 18, 2021 7:55 pm PDT by
Apple today held its second fall event, which focused on the MacBook Pro and the AirPods. Apple introduced new 14 and 16-inch MacBook Pro models with a total design overhaul featuring MagSafe, no Touch Bar, HDMI port and SD card slot, and a mini-LED display that features a notch. Apple also debuted new super powerful M1 Pro and M1 Max chips, which join the existing M1 chip. Subscribe to the ...
13 inch macbook pro m2 mock feature 2

Buyer's Guide: Don't Buy a 13-Inch MacBook Pro Right Now – New Model Imminent

Wednesday March 2, 2022 8:19 am PST by
A new 13-inch MacBook Pro is expected to potentially arrive later this year, so prospective customers should now hold off on buying the entry-level MacBook Pro‌ until the updated model arrives. Apple last refreshed the entry-level 13-inch MacBook Pro in November 2020 when it debuted in the first M1 Macs. It launched alongside the MacBook Air and entry-level Mac mini, and all three product...
14 16 inch 2021 mbps back to back feature

Gurman: Redesigned MacBook Air Delayed to Second Half of 2022, No New High-End MacBook Pro Likely Until Next Year

Sunday March 20, 2022 7:02 am PDT by
Apple has seemingly delayed the launch of the redesigned MacBook Air until later this year, and will likely not launch new 14- and 16-inch MacBook Pro models until 2023, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that Apple originally planned to launch its new MacBook Air with "an all-new design, MagSafe, the M2 chip, and more" at the end of 2021...
macbook air rounded mock grey

Upcoming MacBook Air Models Rumored to Feature Two New Display Sizes but Miss Out on Mini-LED Technology

Friday March 25, 2022 7:43 am PDT by
Apple's rumored 13- and 15-inch MacBook Air models will feature new display sizes, but will miss out on mini-LED and ProMotion technology, according to Display Supply Chain Consultants (DSCC) analyst Ross Young. In a thread on Twitter, Young said that the the 2022 MacBook Air will feature a display size of 13.6-inches. This would make it 0.3-inches larger than the current MacBook Air, but...
macbook pro 13 inch banner

MacBook Pro With Next-Gen M2 Chip Coming Next Month, Supply Chain Report Claims

Tuesday February 8, 2022 2:19 am PST by
Apple will launch its first MacBook Pro featuring a second-generation M2 Apple silicon processor at its spring event next month, according to a new supply chain report today. DigiTimes reports that Apple's supply chain partners kept production lines running during the Lunar New Year holiday for the new MacBook Pro, which is set to launch in "early March," according to the publication's...
aapl logo banner

Which New Mac Will Apple Release at Its March Event?

Sunday February 20, 2022 2:00 am PST by
Apple is widely expected to unveil a new Mac next month, but with the high-end Mac mini, the 27-inch iMac, and the Mac Pro all still featuring Intel chips and Apple's M1 machines from 2020 now reaching almost 15 months in age, it is not immediately clear which new model the company is planning to announce next. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, r...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...